Porcupines are generally thought of as prickly fellows - but not JD. He's a fun-loving little guy with a new lease on life thanks to the positive energy found in New Balance's NB zip running shoes. In fact, this positive energy actually saved his life as we see in "Roadkill."

Before joining Heavy in September, Eric Hadley spent 10 years at Microsoft, most recently as general manager of global marketing for Microsoft's Digital Advertising Solutions team. In that role, he managed the global rollout of Microsoft adCenter, the company's next-generation advertising platform.

As executives continue to stream out of Yahoo following its restructuring last spring, the Web portal's biggest internal critic is still sticking around.

Media researcher Jack Myers recently released his sixth annual "power rankings," of online sales organizations of 129 Web sites based on five attributes, including responsiveness of sales reps and whether organizations deliver on promises. Some 210 marketing and advertising executives were surveyed. Among the findings:

A sure sign of Web 2.0 maturing is the emergence of a new generation of online rivalries. Think Google vs. Viacom, NBC Universal vs. Apple and iVillage vs. Glam Media. Some squabbles are bigger than others, some nastier, but turf battles are breaking out all over the digital landscape. Here, then, a handy fight card for the Web version of the WWF:

Third Screen Media founder and CEO Tom Burgess isn't sticking around to see how AOL's acquisition of the company turns out. In an e-mail message sent out last month, Burgess explained that he planned to leave the mobile ad platform by mid-October and already has "new projects" underway. (He declined to discuss the nature of the projects in a follow-up message.)