Never in the history of the Internet has any site had as much exponential growth or as speedy an exit strategy as YouTube.

Thought we were going to say YouTube, didn't you? Well, we did (see below), but in 2006, user-generated video was a popular phenomenon still looking for a business model and a reliable entry point for advertisers. The pleasant surprise came from traditional media, especially CBS, whose online TV distribution strategy was as brave as it was technically adept.

Web sites that pull in business news from a variety of news organizations while generating original content top our list of the best business- and financial-news Web sites for 2006. The No. 1 standout is CNNMoney.com.

In a year when some great newspapers finally got their acts together online and Yahoo News became a genuinely useful portal, MSNBC.com remained king of the hill.

It's Not TV -- but consumers are tuning in. Video is the common thread in the tangled web that ties OMMA's 2006 best online publishers together.

Young Bobby's assignment from health class is involves some research on breast cancer. He enters "breast cancer" into a search engine on his computer. Much to his parent's astonishment, Bobby gets an eyeful of more than just health statistics.

The rub with online video advertising has been a lack of inventory. So video sites - case in point, AtomFilms - are mining every chance to stuff more marketing content online and snag users to watch it.

Viv, a new women's health and wellness magazine, is a slickly designed and packaged digital play that represents a major development in online publishing.

Call it the, how you say, "Borat Effect." Humor is the new mover and shaker online, particularly for mobile devices.

Blind-ad networks have their place. But now there's a content-targeted network that lets advertisers choose the sites - even individual pages or sections of sites - their ads appear on.