• Log Off: Crowns, Catfights and Clickthroughs
    The OMMA Agency of the Year Awards ain't no beauty contest, but then again, apparently neither is the Web design for actual beauty contests. In the time since Donald Trump purchased the pageant Miss USA's page has, appropriately enough, been tarted up considerably. And Miss America's site, much like the contestant's hairstyles, seems stuck in '90s.
  • Cool Move, Penguin
    If further proof were needed that nobody reads anymore (even through earbuds), new research shows that they can't even be bothered to steal books. Still, concerns over intellectual property rights were cited when Penguin Audio pulled its 150 audiobook titles offered over eMusic from the service.
  • Jeff Minsky
    director of emerging media platforms, OMD Digital
  • Good and Broken 
    Instead of kicking the hell out of a broken washing machine that springs a soapy leak all over the linoleum, advertisers are hoping frustrated consumers will instead hop online to spare themselves the sweat and tears.
  • Localized Infection
    The guys in the neighborhood are throwing their wallets into the online pool. Local online ad spending will grow 48 percent in 2008 to $12.6 billion, driven by a healthy influx of search and local online video dollars, according to a Borrell Associates report.
  • Asking for It
    Next time you log onto Netflix to discreetly order that Showgirls DVD, you can thank the kind researchers at AT&T Labs for suggesting you try fellow guilty pleasures Stiptease, Indecent Proposal, and Coyote Ugly, too.
  • With Friends Like These
    It seems that marketers will soon be hoping to be invited in for a pot of tea. "Two-way marketing" is an emerging trend where companies hope to get a little more involved in the lives of consumers.
  • Peso Power
    Hispanic-American buying power is going through the roof and marketers are throwing a casa party. By 2011, the segment will overtake African Americans as the ethnic group with the largest disposable income, according to The Selig Center, with spending reaching $1.2 trillion.
  • Promiscuity Pays
    When VixenLove was younger, she would stay up late surfing chat rooms, trying to meet as many men as she could. With each conversation, she improved her ability to understand, interpret and respond to each guy's comments.
  • Crazier Train
    Ozzy Osbourne might not be the only one whose brain has been affected by a blizzard of chemicals. Advertisers suddenly see the marketing upside in online (though slightly borderline) personalities.
« Previous EntriesNext Entries »