John Noe begins each day with a glass of water, a bowl of Cheerios and a cup of rocket fuel that his coworkers apparently mistake for coffee. "They make it very strong here," explains the CEO of ROKKAN. Noe cofounded the digital agency eight years ago, starting out with just two people in a living room in Jersey City. These days, ROKKAN boasts more than 30 employees, and its clients include the likes of the NBA, Time Warner and Target. And what did Noe think of former Target spokesman David Blaine's latest hanging-upside-down-for-60-hours-but-not-really-because-he-took-frequent-breaks stunt? "His stunts have just been going …

The iPod has become an almost indispensable element of modern culture. But despite the fact that the device is on a fast track to ubiquity in Americans purses, pockets and backpacks, podcasts themselves are not yet widespread.

One increasing trend in e-mail creative is the image-only e-mail. Why is this bad? From a creative perspective, this option is much more effective. However, from a delivery standpoint, the image-only e-mail can be bad news. That's because a few years back spammers began sending their unsolicited e-mails as images that included masked spam words. Not surprisingly, these images were often pornographic.

If I had to make one prediction about Google, it would be this: Over the coming years, all of Google's advertising will become a behavioral-based ad network. That network will track individual behaviors and deliver individually targeted ads based on information that's shared across both its search and content sides.

The economy is not doing so hot, and a lot of experts think the not-so-hotness is going to transfer online. In other words, you need to shore up your campaigns' profitability with some additional tactics to generate incremental revenue, and it is imperative that you can closely measure this success. One often overlooked but vital tactic to achieve these goals is running a feeds program. Unfortunately, this particular tactic often begs the question: What are feeds?

In the early 1980s, Wendy's ran a now famous television campaign where a little elderly woman, actress Clara Peller, lifted the top of a hamburger bun only to see a very small patty and asked, "Where's the beef?" It took on such cultural resonance that Walter Mondale used the line on rival Gary Hart during his presidential bid.

Now that Dr. Nicholas Genes is an academic chief resident at Mount Sinai School of Medicine, he doesn't have as much time to keep up with his own blog or with Grand Rounds, a medical-blog index he founded; these days, other emergency doctors share aggregating duties there.

Back when tweens and teens and twenty-somethings wore poodle skirts and white socks with black penny loafers, the social hot spot was the local soda shop. And as all trends do, this one is coming around again-- this time in digital form--as leading soft drink manufacturers attempt to turn their Web sites into popular social hangouts.

When Nike set out to market its Air Force 25 basketball shoe in January 2007 (which also celebrated the 25th anniversary of the seminal Air Force 1), the Beaverton, Ore.-based athletic apparel giant, along with longtime agency Wieden + Kennedy, did what you might expect: They went big, creating an epic 60-second commercial, grandly titled, "The Second Coming," featuring 10 of the biggest names in the NBA, including Kobe Bryant, LeBron James and Tony Parker.

Remain calm, reader. As we write this from OMMA's secret underground bunker (except for Editor Pollice, who is in seclusion at an undisclosed location) and gaze out at the destruction all around, we can't help but think back to last year's Survival Guide. As Laurie Petersen pointed out in this space back in the happy, carefree days of late 2007, it might seem presumptuous to engage in this sort of activity. For instance, who thought things would go so bad so quickly?