At the beginning of 2008, OMD promised to put digital at its strategic core. A year later, account wins and stellar cross-media creative show the approach is a winner.
Take a look at the results of studies focusing on the factors that influence purchase decisions. Turns out, the most influential influencers of all are those nearest and dearest: family and friends. True, the influence of social media - blogs, forums, product ratings - is gaining ground, but it still carries less weight than our social circles.
I'm sick to death of turkey and roasts and all the trimmings. The kids have already broken half of their new toys. Cyber Monday is a distant memory. January returns are in full swing. The meter has been set back in the red in anticipation of another Black Friday in another 10 months. Code locks have been lifted so we can defy death and start SEO again, and I'll bet this is the weekend I finally take down my Christmas lights.
It appears women really do like curling up with a good book. And during the day, they seem to prefer real people over online buddies just a tad more than men do. So says a study that explored the online and offline habits of men and women, from the University of Southern California Annenberg Center for the Digital Future.
Swiping a move from the TV playbook, Microsoft Advertising's Massive Inc. hosted the first-ever Gaming Upfront in December. Publishers including Ubisoft, Electronic Arts and THQ previewed their 2009 titles.
Disney's latest lovable creation has gone mobile, and should AvatarLabs' executive creative director, Rex Cook, be believed, there just ain't no turning back now. "It certainly has rocked my world," Cook says, apparently without a hint of irony, of his agency's newest creation, a 3-D iPhone game promoting Disney's animated film Bolt.
Since you're already being tracked by an omnipresent GPS system thanks to that chip in your iPhone, a little location-based advertising technology shouldn't much bother you. At least that's what interactive media company 1020 Placecast and real estate Web site trulia.com hope in their new endeavor to run targeted ads specific to where a visitor searches for a new abode.
Spam comes in many varieties, from the "Gone Are The Days When You Can't Perform" flavor to the "I used to want this newsletter but now I don't anymore" flavor. [We know a little something about this one. - Ed.] For several decades, the Direct Marketing Association maintained a Preference Service for consumers who wanted to stop receiving direct mail, telemarketing calls and, more recently, email (trending toward the latter sort of spam). Problem was, each list was an all-or-nothing proposition - you either opted out of everything or nothing.
Anime Networks and Gong have teamed up with Rhythm New Media to deliver animated videos to iPhones. The application vSNAX is offered as freeware for iPhones and iPod Touches. Each clip plays for 3-5 minutes, with content updated throughout the day. The app boasts more than 25 premium media partners such as AccuWeather, Discovery, Style.com and Fuse. It now has the unbearably cute capability to air shorts from the likes of Poo Boy, Azumanga Daioh, and Mythical Detective Loki.
At last, a truly encouraging sign that good journalism will flourish on the Web: Entries for the Pulitzer Prize will now be accepted from news organizations that publish solely online. The other criteria remain the same, which is good news for online journalism's standards: The entry must come from a publication primarily devoted to news and original reporting, a requirement at the heart of the prize since its establishment in 1917. The entry also must reflect the values of good journalism, such as honesty, accuracy and fairness. "[We're] ...