The Outsiders: It seemed more than a little back-to-the-future, when, on a recent December morning, yours truly found herself once again at the quasi-compound that is R/GA New York. I was there, of course, to delve into what made it OMMA's Agency of the Year, but all I could think of was the past.

The baddest agencies in the land roll up fully loaded -- with R/GA and Razorfish up front.