Is there anyone who grew up in America who thinks that blue jeans are just pants? More often than not, they serve as a piece of clothing that is also a cultural lightning rod -- and lately the link between your jeans and your values has gotten even more intense. Selling classic denim with a digital twist...
Demand side platforms (DSPs) are a giant leap forward for Adkind. They put the power back in the hands of the marketer to decide how much to pay for each audience segment, target them in real time, and hyper-optimize the campaign with the help of ingenious black boxes with Einstein-quality math equations inside.
By now, we are nearly through the first quarter of 2010, and have been inundated by all of the forecasting and crystal ball observations. All of the end-of-year wrap-up stories and predictions last year coincided with my family vacation to Disney World. As I was bombarded with views from expert after expert, I couldn't help but relate all of this to what I saw during a trip through Epcot Center's Spaceship Earth exhibit. The purpose of the exhibit, which opened in 1982, is to take visitors through communications "innovations" over time, beginning with prehistoric man and culminating with visitors creating …
It's a chilly afternoon in January in the middle of the gray, post-holiday doldrums. Bill Samuels Jr., the 69-year-old CEO of Maker's Mark bourbon whisky (one of the few American varieties to prefer the Scottish spelling), just threw his schedule out the window to concentrate on an email that popped up. A handful of customers got together and sent him a question about which whiskeys he liked besides his own. "Well, I just finished writing an epistle to answer that question - and I enjoyed every minute of it," he chuckles.
The pile of wreckage in the digital studio business is impressively high, littered both with venture-backed and network-owned in-house shops. Given the economic climate of the last year and given how very risky content creation is in the first place, it seems a bit insane for a media company to start a digital studio today.
Some call it modern day espionage, while others refer to it as information warfare. It doesn't matter what you call it, but imagine an attack that infiltrates defense systems to shut down operations from a variety of U.S. businesses, such as electrical power facilities and banks.
The social media economy is booming, turning virtual currency into real coin. Don't let the term "virtual currency" fool you: While the dollars may be fictional -- don't try paying your taxes in FarmVille Cash just yet -- the value they represent is real, and growing at a remarkable rate.
Is social media backlash a made-up media trend? ... "A famous person held a press conf ... in which he talked about himself ... while speaking about himself, he said he'd been selfish." ... If Biggie Smalls were alive would he be the mayor of Brooklyn on Foursquare?
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