Maybe hot, half-naked angels are a language everyone understands. Well, everyone AXE is trying to reach at least. The innovative deodorant brand that's become known for edgy and daring marketing across new mediums worked with its ITV agency BrightLine to create a gaming console-centric interactive campaign that stretched across 20 countries and about 30 million potential gamers in 2011 via Sony PlayStations.

At first blush, WWE might not seem like a global brand. But with a second look, it's obvious why it boasts a massive international reach - the stories and characters of professional wrestling are rooted in the classic battle of good versus evil and that tale translates easily across continents. That's why wwe has become a formidable global brand with programming broadcast in more than 145 countries and 30 languages reaching more than 500 million homes around the world. In the third quarter of 2011 alone, it held 64 live events domestically and 15 internationally, reaching about 425,000 fans in …

At OMMA, we spend a lot of time thinking, talking and writing about big ideas. Big campaigns. Big award winners. And usually, that means big bucks. And of course, when those home runs come along -a dance video from T-Mobile, lets say- we enjoy it as much as the next viewer.