Google apologized Monday for some Google Analytics users getting increased page views in their accounts due to an unresolved issue in the new feature Google Instant Preview, the ability to see the page in Google search query results by clicking on the magnifying glass without actually clicking through to the Web site.

Viacom said Monday it has blocked full-length episodes of shows it runs on the Internet to users of Google TV, becoming the fifth television programmer refusing to serve up content on the search engine's new Internet television platform. The company says it's evaluating alternative business models. So, until Viacom execs stop acting like children perhaps advertisers need to take ad dollars elsewhere other than MTV, Comedy Central, Nickelodeon, and other related products.

The advertising industry needs to get a handle on technology and metrics. Recently we have seen a flurry of reports that suggest a variety of changes to the way the industry should calculate clicks and impressions, from click-through rates stabilizing to panel-based data from Nielsen that underestimates the amount of time people spend on the Web.

For advertisers it's all about reach and segmenting audiences. "How can I reach more consumers with specific needs through my ads?" On Thursday, Google announced its Google TV Ads platform now reaches 3.3 million homes through Verizon FiOS TV. The deal adds an additional 50 networks. I've been writing about the ability to surf the Web through a television set for years. Some folks developed workarounds, relying on an external hard drive. So, Sony, tell me why you left out a built-in hard drive, especially when you offer a complete line of small laptops, notepads and solid state hard drives …

Georgia Tech researchers created a machine-learning model that enables Web sites to learn dialect and other vernacular to improve search experiences and performance when language for queries might become "unclear or unorthodox."

Advertisers and marketers may not have heard of near field communications (NFC) technology, but the newest version of the Android phone, codename "Gingerbread," supports the chips. Google CEO Eric Schmidt talked about it Monday at the Web 2.0 Summit. As a tech geek writing about NFC for years, I know how the technology will open the door to innovative campaigns on mobile devices that many advertisers and marketers night not thought possible.

When Facebook first introduced the text and small image ads down the right rail, those working in media relations for the social network cringed each time someone called them "paid search," a phrase they insist should be reserved for Google and other search engines. But paid search ads continue to evolve, along with social networks.

What if Apple opened Ping, its social network for music, to the social graph and allowed public information of its members to index through Twitter posts in search results on Google, Bing and Yahoo? The more than 1 million reported members who registered for Ping since the launch in September would become part of marketing efforts for both artists and labels, neither of which would spend one dime to promote the service or songs on the site.

Cutting time and cost will increasingly become important to online marketing and advertising as the industry matures, and companies will begin to see many more tools emerge aimed at automating processes. Fred Rassam, business development manager at business incubator The Triana Group, brought one such longtail generating keyword tool to my attention. Triana helps European companies grow in the U.S.

Dear Mr. Diller: You gave up too easily by throwing your hands in the air and surrendering the $1.85 billion acquisition investment in Ask.com after concluding Google just can't be beat. Thank goodness we don't have more media moguls like you running companies and laying off 130 respected engineers. If we did there would be no SAP, because they would have conceded to Oracle or Microsoft. There would be no Research In Motion, because they would have conceded to Apple or Google. And, there would be no AOL, because the portal would have conceded to Yahoo.