Ad writing isn't easy, especially when it comes to paid-search ads. Marketers have four lines or less to create the perfect message. For those who need a little practice or want to test their skills, meet Addie, the latest addition to the DataPop family and host of the game AdGenius. DataPop flew her into the MediaPost Search Insider Summit (SIS) to test the skills of marketers and give one lucky expert a trip to Hawaii.

Product listing ads churn out much higher conversion rates compared with text-based search ads, but there's one big challenge that Laura Landesman, senior eMarketing Planner at Williams-Sonoma, just can't figure out.