• Google Transitions PLAs To Shopping
    Google said Wednesday that the type of campaign advertisers use to create and manage product listing ads (PLA) on the back end will transition to Shopping campaigns, which offers more features than PLA campaigns alone. The move will automatically upgrade all PLAs to Shopping in late August.
  • Marin SEM Integrates Environmental, Economic Data Into Digital Marketing Campaigns
    Marin Software has developed technology that allows advertisers to integrate weather, television, inventory, sports scores, stock market fluctuations, and other data into their digital marketing campaigns. While technology makes many of the online Internet April Fools' Day spoofs feasible and leaves you wondering -- real or fake -- this latest one is all real.
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