by Laurie Sullivan on Jun 2, 1:41 PM
Consumers don't always describe colors like marketers do. Consumers might call the color salmon; and the marketer, coral. In a world of still images on Pinterest, or short-form videos on Instagram and Snapchat, it's not always apparent how to optimize content to land products in organic search queries on Google, Bing, Yahoo, Safari and other engines, browsers or in specific searches on social sites.