• What Marketers Really Think About Using Search Data To Acquire, Retain Customers
    Some 64% of marketers participating in a survey believe that by combining site-level data and search behaviors, marketers have a greater ability to reach audiences through the consumer funnel. Seventy-eight percent of respondents believe using intent data improves the relevancy of ads, and 67% agree capturing search query information and using it for retargeting is valuable.
  • Mobile SEO Signal Hand-Raisers At Live Nation, Wyndham Hotels
    Mobile search isn't easy, and it will only become more difficult as time goes on. Near me searches, developing content and following schema.org best practices are highly sought after skills for search marketers who strive to rank company Web pages higher in search queries. So what signals garner the most attention from experts at Live Nation and Wyndham Hotel?
  • Ask Me Three Questions And Tell Me What I Need
    Questions and answers help artificial intelligence and machine learning platforms learn more about you. Despite concerns about prying into peoples' personal preferences, Google and others will tell you that the answers to those questions provide better results in search queries or services. Such is the case for Google's "Which Phone" and Achieve Lending's lending search engine. Here's how.
  • How Search Marketers Must Challenge Their Assumptions
    Marketers assume they know how consumers search, but they need to challenge their assumptions. Nathan Safran, CEO at Blue Nile Research, sent that message during a presentation Thursday at the MediaPost Search Insider Summit. He said tools are valuable, but they lull marketers into a false sense of security.
  • Search Natural Language Auctions To Replace Keyword Bidding
    Inflections in spoken words, speech patterns, and phrases will become a major part of ad targeting as search queries move to natural language rather than typing words into a box. Experts this week at the MediaPost Search Insider Summit will share their opinions on the impact wearable devices and voice queries will have on search engine marketing and advertising. Keyvan Mohajer, founder and CEO of Soundhound -- the parent company of Hound, a voice search technology released this month -- has his own vision. He and team have been working on the voice technology for nine years.
  • Does Search Need Another Way To Fund The 'Free' Web?
    Free always comes with a price. You know the old story -- anything too good to be true probably is too good to be true. That message also applies to an ad-free Internet. You may not pay for it through advertisements at the moment you are searching for information or viewing content on a publisher's site, but you will pay for it down the road through higher costs when bidding for paid-search keywords or in the price of the next mobile device.
  • Powerful Images Capture Moods To Target Digital Ads
    Photos establish a person's identity thousands of pixels at a time. There's nothing to fill out. No questions to answer. Just point, click and upload to a cloud server. Each click creates an image. Put 50 together and you've created a story, a personal timeline or a representation of how you felt at that moment in time. Apple, Google, and Microsoft encourage people to upload those visual timelines to the cloud by creating software that improves a user's ability to search and find specific things within the images. Just remember this.
  • Yahoo Shutters Maps Site, Integrates Back-End Tech Into Search Engine
    Local, mobile search remains a strong focus for Yahoo CEO Marissa Mayer, but the company said this week it will shutter the Maps site at the end of June. It will continue to integrate the back-end infrastructure into search and other properties like Flickr, although it made no mention of the reason other than to better align resources to Yahoo's priorities as its business continues to evolve since launching Yahoo Maps eight years ago. Here's what I think.
  • Google Mobile Algo Significant, But Lacked Impact Of Panda, Penguin In Search Rankings
    Some 46% of the non-mobile friendly URLs that held the top 10 spots on April 17, 2015 dropped in search engine query rankings, while fewer than 20% gained. As suggested by Google, brands that followed the engine's advice rose in ranking. Data released this week explains why.
  • How To Make Ads Perform In Micro Moments
    Intent, impulse buys, being in the moment. Search marketers are highly aware of these buzzwords, but as consumer behavior shifts, search will no longer start in an oblong box in a Chrome, Firefox or Explorer browser window from a desktop computer. We're already seeing the shift to handheld mobile devices, and soon wearable devices such as the Apple Watch, and Google's collection of Android running watches. Better yet, conductive materials women into fabric through a partnership between Google and Levi's.
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