Canon has launched the multi-year "See Impossible" campaign, with a new microsite, running videos highlighting how customers use its products. One 45-second clip shows how an author used the technology to self-publish her book. Canon will expand the site's content to include submissions from consumers and clients. A 3-D visual of an expanding box on the page divvies up different pieces of content. Grey New York handles.

Walmart is teaming up with DirectHealth.com, an online health insurance comparison site and agency, to set up counters in its 2,700 stores where shoppers can speak with agents about health insurance options. The Healthcare Begins Here program aligns with the Medicare open-enrollment period and the open enrollment period for federal health insurance exchanges.

Procter & Gamble will change where it gets the ethanol it uses in Tide Coldwater. Instead of acquiring it from corn fermentation it will source the alcohol variant from Dupont's plants that make it from agricultural waste. P&G says Tide Coldwater will be the first brand in the world to blend cellulosic ethanol in a scalable and commercial way. Dupont will make it at a new bio-friendly refinery in Iowa. P&G says 70% of its consumers want products that are more earth-friendly.

Wisconsin-based kitchen and bath company Kohler has picked Chicago-based DDB as agency of record. The agency will focus on the company's U.S. plumbing business. It also handles McDonald's, Volkswagen, Unilever, Johnson & Johnson and Exxon Mobil. Kohler spent about $34 million on advertising last year, according to Kantar Media.

Sergio Marchionne, Fiat's CEO who oversaw the creation of the merged Fiat Chrysler Automobile company, said that he plans to step down after completing a five-year strategic plan to expand the combined carmakers. "I am not going to do any more turnarounds. I'm done; let some of the young punks do it," said the 62-year-old marketer, who added that what he does now may require more than one person. "The role as presently configured will have to be reconfigured."

Suppliers of products to retailers sometimes buy insurance to guarantee they will be recompensed for shipments. But those insurers and banks, worried about Sears' downward spiral, are raising the cost of guaranteeing payment to the chain's vendors as the company heads into the key holiday season. It comes in the wake of the retailer's efforts to raise about $1.45 billion, including from CEO Eddie Lampert's hedge fund.

Procter & Gamble's "Like a Girl" ad won the Grand Clio at the 55th Annual CLIO Awards. It was the biggest of the 71 awards collected by Leo Burnett Worldwide. The ad, over three minutes long, aired only online and barely mentioning the Always panty-liner brand. The ad explores the deprecatory meaning of "doing something like a girl" by juxtaposing the stereotype with girls actually doing that thing better than the people mocking them.

Mondelez International has signed a global agreement with Google that furthers the company's strategy of spending more on online video. Globally, the company has committed to shifting 10% of its ad budgets to online video in 2014. "We believe video will be a key growth driver for our brands, and programmatic buying will play an important role in accelerating that growth," said Bonin Bough, vice president of global media and consumer engagement at Deerfield, Ill.-based Mondelez. "The deal with Google will enable us to close that 'digital divide.'"

Simon Sproule, who left Nissan as global communications guy, to join Palo Alto, CA-based electric car maker Tesla, is leaving the that company for Aston Martin, where he will be the communications and marketing chief. The move reunites him with new Aston Martin CEO Andy Palmer, which whom Sproule worked at Nissan. At Tesla Sproule worked on The company's franchise battles in various states; the introduction of right-hand drive models in Europe and Asia and the Gigafactory plant.

Through the first half of 2014, restaurant spending was up just 0.4% (to $3.37 billion) compared with last year's first half, according to Kantar Media stats. Restaurant spending had been up 1.9% in Q1. By contrast, restaurants last year increased spend by 5.2% while overall U.S. spending was up just 0.9%. But Spanish language TV spending jumped 41.5% in Q2 thanks to three weeks of World Cup coverage at the end of June.