Although it first coined the name in December, with today's full approval from the FDA, Pfizer has switched into marketing mode and wants its Pfizer-BioNTech vaccine to be known as Comirnaty. Pronounced “koe-mir-na-tee,” it is the combination of the terms COVID-19, mRNA, community, and immunity, to highlight the first authorization of a messenger RNA (mRNA) vaccine, as well as the joint global efforts that made this achievement possible, according to Pfizer.
General Motors CEO Mary Barra is joining the #JustDrive campaign from the Kiefer Foundation. Barra, who posted a video on social media urging drivers to avoid activities that are distracting when behind the wheel, joins Tom Brady, Mark Wahlberg and Steve Yzerman, who have also posted videos. Steven Kiefer started the nonprofit in 2016 following the death of his 18-year-old son, Mitchel, because of a distracted driver.
The 2022 Ford Maverick compact pickup was named after the consumers who will presumably purchase one. “When we were looking at this white space, we have to do a lot of research and there were many names that we were entertaining,” Ford Maverick Marketing Manager Trevor Scott told Ford Authority. “We knew very well that this customer was a younger customer, they’re very much after a more active lifestyle, and affordability is also strong with those customers.”
Patagonia has stopped selling to a Jackson Hole resort after its owner hosted a fundraiser featuring Rep. Marjorie Taylor Greene (R-Ga.), Rep. Jim Jordan (R-Ohio) and former White House chief of staff Mark Meadows. “Patagonia is known for its commitment to environmental activism,” per Business Insider. “Green, Jordan, and Meadows have a history of denying or downplaying climate change, as well as supporting former president Donald Trump's false claims of election fraud."
Old Navy is taking more steps against fashion's usual focus on thin customers. The brand is reimagining its approach to how plus-size clothes are designed, manufactured and displayed, including making it possible for customers to shop sizes 0 to 30 in exactly the same way. “That means no more plus-size styles or special sections: All its offerings will be made for all sizes and will be featured in the same displays,” per Fast Company. “While Old Navy isn’t the first clothing label in the industry to do this, it is perhaps the biggest, as a mass-market retailer that serves millions …
Fidelity Investments posted its first TikTok video at the end of June and has since published five videos, including a how-to guide for using its Fidelity Spire app. “Financial education and advice blew up on social media largely as a result of the pandemic-fueled lockdowns spurring more young people than ever before to engage in their personal finances,” per Investment News. Young investors (mostly Generation Z) are turning to social media influencers to educate themselves on investing, according to the company.
Tom Brady is actively seeking to bring former Patriots teammates to EA Sports Madden NFL 22. “In a new multi-media effort, ‘Come Play In Tampa Bay,’ Brady is seen in a sitcom-style living room — complete with a sitcom audience laugh track — scrolling through his contacts, seeking to entice ex-mates to either switch alliances or come out of retirement,” per NY Sports Journalism. Among the players he calls are Julius Edelman (‘What’s up, bro? Ready to play?), Randy Moss (“I know you still got it. Let’s get back to playing!”) and Keith Grabowski.
Spirits brands have been big hits for the likes of George Clooney and Ryan Reynolds. Singer Mariah Carey is launching her own Irish cream brand, which she says was two years in the making, per a Twitter post. The name, Black Irish, is a nod to her Black and Irish lineage: Her father was of Black and Venezuelan descent, and her mother has an Irish background. Packaging includes a cap and seal stamped with Mariah Carey's initials, as well as her signature butterfly.
After nearly a dozen reports of Tesla vehicles crashing into cars at scenes of incidents involving emergency responders, the National Highway Traffic Safety Administration has opened yet another probe of the automaker’s Autopilot system. Safety groups have investigated the automaker multiple times, including after a crash in 2016 that killed a man in Florida who authorities said had too much confidence in the system's capabilities.
Albertsons has become the largest traditional U.S. grocery retailer to launch an Amazon Prime-style subscription service for unlimited free delivery. The FreshPass membership is part of an omnichannel "reintroduction" to shoppers. The initiative joins two additional launches today: a free Deals & Delivery app and an “Albertsons for U” shopper loyalty program.