Marketing Daily Editions for May 2017
Marketing Daily - Tuesday, May 16, 2017
Duperreault Returns To AIG As Sixth CEO Since Greenberg's Departure
Mayfield Ice Cream Campaign Supports Brand Refresh, Geo Expansion
RaceTrac Welcomes Summer With Mockumentary
Liquid-Plumr Owns 'The Crack'
Toyota Plans Superhero Highlander Unveil At Comic Con
Alaska Airlines, Delta Garner Top Performer Recognition
Goodyear Sees Global Reach With NBA Jersey Logo Alliance
Marketers Need To Be Smarter With Back-To-School Efforts
BMW Takes 'Elevator Pitches' As Part of 5 Series Promo
Heineken Pushes Creative Boundaries
Pepsi To Launch Cinnamon-Flavored Soda
McDonald's Ad Backfires, Twitter Addresses Royals' Losing Streak
Marketing Daily - Monday, May 15, 2017
Lyft And Waymo Will Be Sharing Rides
PayPal Veteran Jumps To Cannabis Industry
Nordstrom Losing Luster With Younger Shoppers
A Modest Proposal
Enterprise Celebrates Different Kind Of Hockey Mom
Shutterfly Shoots For Emotional Impact With Mother's Day Effort
Panama Seeks Adventurers, Not Tourists In New Campaign From VML
Tom Brady Scores Madden NFL 18 Cover
Target Launches Annual LGBTQ Pride Line, Despite Backlash
Behind The Hype: Is Amazon Go As Revolutionary As Everyone Thinks?
Fulton Brewing Launches Extra! Extra! Beer
Amazon Scores Well In Consumer Engagement
Ask-Your-Doctor Ad For Uncommon Condition Faces Scrutiny
Marketing Daily - Friday, May 12, 2017
SoftBank Takes $502 Million Stake In Improbable Vision For VR
Edmunds' Auto Info Incorporated Into Amazon Echo
At Macy's And Kohl's, The Struggle Continues
Jack Daniels Playoffs Spot 'Lobbies' For Lynchburg NBA Team
Toyo Tires Takes A Tongue-In-Cheek Tack
NHL Highlights Stanley Cup History
In Branding As In Life, Little Things Add Up
MLB, Church & Dwight Unveil All-Star Mom Effort With Jennie Finch
Instagram Launches Effort To Support User With Mental Illnesses
Dove's Quirky Bottle Shapes Don't Impress Women
J.P. Morgan Chase To Increase Detroit Investment By $50 Million
Autonomous Vehicles Should Not Be Marketed Like IPads
Marketing Daily - Thursday, May 11, 2017
Abercrombie Admits It's Talking To Suitors
Moms Rank Amazon, Band-Aid, Netflix As Top Brands
Kit Kat Challenges Big K.A.T. To Create TV Spot
Boost Mobile Makes Switching, Saving Easy
New York Life Enlists Mambo Maven Lou Bega
On Hot Seat, Whole Foods Shakes Up Leadership
Will AI Solve The Brand Safety Dilemma?
Michelob Ultra Aligns With Golf Via Twitter's PGA Amplify Program
Qatar Books Flight As Official Airline For FIFA Through '22 World Cup
Brawny Uses Snap Spectacles To Get Kids-Eye-View For Ad That Celebrates Moms
Gander Mountain Plans To Keep Some Stores Open
Gillette Launches Razors On Demand Via Text Message
Tiffany & Co. Urges Trump To Rethink Leaving Paris Agreement
Fidget Spinners Fly Off The Shelves At Toys R Us
Marketing Daily - Wednesday, May 10, 2017
The Anatomy Of A Viral Retweet For Wendy's Chicken Nuggets
Carhartt, Hallmark, Skittles Launch Odes To Mom
Disney Brings 'Cars 3' Personality To Waze
Kona Brewing's 'Bruddahs' Mystified By Screen Obsessions
Asian American Women Shaping Brands
One Year Of Chatbots: What We Learned And What's Next
WaterWipes Launches First U.S. Campaign
Pregnancy Doesn't Slow Serena Williams' Marketing Gigs
Amazon Undercuts Walmart's Free Shipping Minimum
Target Tests Restocking Program With Employees
Oreo Flavor Literally Explodes In Your Mouth
Cut-Up Ikea Bags Become Fashion Inspiration
Marketing Daily - Tuesday, May 9, 2017
Coach Bids For 20-Somethings With $2.4 Billion Kate Spade Buy
America's Top Grocers: Wegmans, Publix, Trader Joe's
Autotrader Partners With 'Cars 3'
Skyy Marks 25th By Saluting Innovators, Including Its Founder
Gaming Companies Miss Opportunities With Traditional Models
U by Kotex Launches Fitness Line
Why Automotive Brands Must Evolve
Bathroom Steam Reveals Water-Saving Campaign
Adidas Gave One Of Its Biggest Fans A Chance At The Design Table
Jones Soda Preps For Alcoholic 'Spike' Jones
Bad Airline Press Prompts Delta To Postpone Media Day
New Ford Mustang Inspired By Darth Vader
Is 'Wonder Woman' Receiving Equal Ad Treatment?
Stanley Weston, Inventor of G.I. Joe Toy, Dies At 84
Marketing Daily - Monday, May 8, 2017
Kushner Companies Court Chinese Investors With Green Card Pitch
M&M's Debuts First TV Ad For New Caramels Variety
Bank Of America Merrill Lynch Launches VR Marketing Campaign
The Funnest Facebook Quiz Ever!
For Samsung, Real Life Means Lots Of Laundry
Turtle Wax Partners With Manny The Frenchie
This Mother's Day, Consumers Looking For Style
Tough Mudder Names Amazon Official Online Retailer
Lexus LC500 Launches 'Groundbreaking' Cinema Ad
Why United's Disturbing Video Won't Ground Its Brand
Super 8 Campaign Finds the Humor in #RoadTripFails
Nike's Breaking2 Was Marketing Stunt
New Enjoy Life Campaign Targets 'Worriers' And 'Wonderers'
P&G's New Slogan Under Scrutiny
Toys R Us Gets Serious About E-Commerce
Brooklyn Coffeeshop Sues Starbucks Over Unicorn
Marketing Daily - Friday, May 5, 2017
Feds Conducting Criminal Probe Into Uber's Use Of 'Greyball'
Volvo Plans Solar Eclipse Stunt
Big Papi Goes To Bat For Skechers
A Bird's Eye View At ANDYs Judging
Colonel Sanders Is Hero Of KFC Mother's Day Romance Novel
Holiday Inn Express Brings Back Rob Riggle
Turning 100, 4As Gears Up To Celebrate
California's Tourism Industry Sets Record
Fifth Third Launches Campaign On 5/3
The Way To Win Big Is To Think Small
McDonald's Plays Up Premium Line
SiriusXM Launches Beatles Channel
'Wonder Woman' Partners With Diet Products Company
Marketing Daily - Thursday, May 4, 2017
Apple Creating $1 Billion Fund For U.S. Jobs
Millennials Drive U.S. Auto Brand Landscape
Kraft Mac & Cheese Suggests Moms #SwearLikeAMother
What's Keeping You Up At Night?
Staples 'Pivots' Toward Business Professionals
Coach Makes Progress In The Path Back To Luxury
Tesla Reports Earnings Loss, Model 3 Production On Target
Artificial Intelligence Is A CMO's Best Friend
Top Selling Liqueur Jagermeister Unveils First Major Rebrand
Elliott, Cowboys Top NFL Retail Sales
Unilever's Brooke Bond Red Tea Campaigns For Women's Equality
McDonald's Creates Fork With Tines Made From Fries
LeBron Stunt Boosts Great Lakes Brewing Co.
Lexus, Land Rover Unveil New Campaigns
Starbucks Introduces Next 'Unicorn'
Marketing Daily - Wednesday, May 3, 2017
Microsoft Re-Enrolls In The Battle For The Classroom
Philosophy's New Mental Health Push: 'How Are You, Really?'
Amazon, Google 'Most Loved' Brands
M&M's Sponsors Multiple 'Red Nose Day' Promos, NBC Shows
Mini Shifts Patrick McKenna To Head Marketing
IT Decision Makers 'Always On,' But Often On Different Platforms
Wienermobile Travels To Remotest Town In U.S. As Part Of Brand Makeover Bid
Porsche Cayenne Tows Giant Jet For Guinness Stunt
Loyalty: A Source Of Certainty In Uncertain Times
Campaign Takes Aim At The Most Littered Item On The Planet
FDA Delays Menu Labeling Until May 2018
Hawaiian Airlines Unveils Brand Design Refresh
Auto Sales Slow In April
Amazon Gives Away Prime Memberships
Coty's Rimmel London Rolls Out 'Edge Your Look' Campaign
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