MediaDailyNews Editions for September 2014
MediaDailyNews - Tuesday, Sept. 30, 2014
Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'
DigitasLBi Taps Rubicon For Programmatic Buying
MPA Axes Ad Pages, Bows Media 360 Report
Facebook Relaunches Atlas Ad Platform, Addresses Metrics Challenge
Sonobi Unveils 'Reactive Segmenting,' Enables Demand-Side To Deal Direct With Supply-Side
NBCUx Extends Programmatic Digital Ad Sales Tech
NCM Speeds Cinema Ad Delivery, Takes Turbo National
Sideswipes: Say Hello To ello
AOL, MSN Enlarge Content-Sharing Partnership
IAB Creates Tech Lab To Speed Standards Development
Fox Comedies Score Big Sunday Laughs
BloomReach Develops Predictive Content Analysis, Expands Into United Kingdom
First Global Brand Campaign Launches 'Meet Me At Starbucks'
New Publishers Increasingly Catering To Readers' Wishes
Microsoft Confirms Forthcoming Fifth Ave. Flagship Store
Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
MediaDailyNews - Monday, Sept. 29, 2014
Magna: Programmatic Now Nearly Half Of All Digital Buys, RTB Will Dominate The Mix
Publicis Groupe, AOL Expand Ad Partnership To Include Programmatic Video And Linear TV
AOL, Yahoo: Starboard Investor Pushes For Merger
American Express Faulted For Ads Promoting Sponsored-Content Site
Google Intros Ad Formats, Tools Automating Cross-Screen Mobile Display Advertising
Eric Schmidt-Backed Datorama Wants To Make Madison Avenue More Agile, Less Tied Up In Infrastructure
U.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018
New Publishers Increasingly Catering To Readers' Wishes
Havas, Universal Music Group Tap Mirriad For Native Video Ads
P.R. Wild Pitches, Autumn Edition
LG, JCDecaux Unveil World's Largest Billboard
CBS Grabs Thursday Night, But ABC Registers Uptick
The Problem With Digital Media: It's Cheap
Digital Set-Top-Box Users Growing For Netflix
Arnold Worldwide Integrates Multicultural, Mainstream Practices
John Mack Carter, 86, Set New Tone At Women's Mags
MediaDailyNews - Friday, Sept. 26, 2014
VivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory
PHD Swipes UM's Wiseman, Forms Strategic Communications Post
Native Ad Company Vibrant Enters Programmatic Space
Media Stocks Dip, 21st Century Fox Hit Hardest
USIM Wins O'Charley's Media Account
Hub Network Morphs Into Discovery Family Channel
Is A New Bloomberg Coming?
Revenge Of The Ad Blockers
Android Wear App Dev Guidelines Spotlight Ad Industry's Future As Watchmakers Fix Glitches
Mag Bag: Goodbye, 'Macworld'
MiTu Partners With Maker Studios For Hispanic Content
Bounce TV Sees Bounce In Upfront Advertisers
HootSuite Secures Another $60 Million
Here's The Ad Sentiment Index, What's Yours?
MediaDailyNews - Thursday, Sept. 25, 2014
SMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace
Telefonica Calls, Joule's Rosen Answers: Becomes Global Ad Chief
AOL Canada Goes Full Programmatic
Michael Epstein Adds Chief Client Officer Duties At Carat USA
Mag Bag: Goodbye, 'Macworld'
Roger's Tree House: No Girlz Allowed
Publicis Groupe's MRY Realigned Under SMG
Bounce TV Sees Bounce In Upfront Advertisers
MMA Creates Internet of Things Group
OTT Biz To Hit $6B In USA By 2020
Wenner Media Taps iSocket For 'Programmatic Direct' Tech
Restaurants Failing To Deliver On Mobile Search's Promise Of Online Ordering
ZenithOptimedia Retains Molson Coors Account
TV Advertisers Face More Regulatory Scrutiny
MediaDailyNews - Wednesday, Sept. 24, 2014
WPP Continues Buying Spree, GroupM Acquires 49% Stake In Haworth
Simulmedia, Nielsen Team To Measure Small Cable Nets
First PeopleFront Puts People, Not Demos, In Front Of Ad Execs
Chrysler Taps Google Maps, Taking Marketing Funnel To Manufacturing Plant
B2B Print Revenue Tumbles, Digital Up
Sideswipes
Lisa Sherman Is New CEO Of The Ad Council
'Gotham,' 'Scorpion' Score Well In Prime Time
SocialFlow Updates Publisher Platform, Emphasizes 'Real-Time' Aspect Of Social
Millennial To Buy Nexage For $108M, Bolsters Programmatic
Help People Connect By Disconnecting
MediaDailyNews - Tuesday, Sept. 23, 2014
MediaLink 'Demonstrates Focus' On Programmatic, Hires Former Omnicom Exec Spiegel
Media Vets Start 'BRaVe' Advisory Firm
KBS Elevates Bloom, Powell To NY Co-Presidents
iPhone 6 Sales Hit 10M On First Weekend
'Madam Secretary' Wins 14M Viewers
Digital Asset Firm Zonza Integrates With 4As/ANA's Ad-ID, Will Facilitate Ad Automation, Improve Workflow
One Cheer For Commercials
Mun2 Gets NFL Games In Spanish
Capital One Wins Title Sponsorship Of Orange Bowl
NYT Launches First Draft Politics Site, Newsletter
Correction: AT&T AdWorks/comScore Data Only For Post-Buy Evaluation, Not Targeting
FCC Considers Strategies For Broadband Regs
MediaDailyNews - Monday, Sept. 22, 2014
WPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software
DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
Updated: Now TV Campaigns Can Be Measured Based On Clicks, Or Mortar
C3 Deals Help NBC Win Season
NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
A Voyage To Uranus
Unilever Launches Retail Program Around NCAA Football
'47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
Google To Fund Content For Some Top YouTube Creators
Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
LinkedIn Argues It Has Free Speech Right To Email Users' Friends
Time Inc., Newspaper Guild Clash Over Outsourcing
The New Currencies For 21st Century Media
MediaDailyNews - Monday, Sept. 22, 2014
DoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected
NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion
Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets
'47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign
C3 Deals Help NBC Win Season
Local Media Revenue Poised To Reach $140 Billion, Granular Targeting Cited
LinkedIn Argues It Has Free Speech Right To Email Users' Friends
OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'
A Voyage To Uranus
Google To Fund Content For Some Top YouTube Creators
Time Inc., Newspaper Guild Clash Over Outsourcing
Unilever Launches Retail Program Around NCAA Football
Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O
Consumers Like Relatable, Non-Obnoxious CE Ads
The New Currencies For 21st Century Media
MediaDailyNews - Friday, Sept. 19, 2014
Simmons Loses MRC Accreditation, 'Declines' Cited
Forecast Finds Ad Spend On Facebook Exceeds Time Spent
Facebook News Feed Stresses Timeliness, More Trending Stories
Digital Video Views On Rise
Mag Bag: With 'Parade' Buy, Athlon Taps Big Markets
Research: Credible One-Message Ads Work Best
TVGN To Transform Into POP
Breed A Bully, And Guess What? That's What You Get
Titan Wins Seattle-Area Sound Transit Contract
'Wall Street Journal' Pushing Mobile Limits With New App
Attention: Nothing Else Matters
Marketers To NFL: 'Do We Have Your Attention Now?'
MediaDailyNews - Thursday, Sept. 18, 2014
CBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball Score
Dentsu's iProspect Grabs Covario, Looks To Strengthen Search
Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
Twitter Expands Audience Targeting Tools
Tribune Publishing Partners With Contend For Native Advertising Deal
Athlon Acquires 'Parade,' Consolidates Newspaper-Distributed Magazine Market
Media Research Guru McDonough To Leave Nielsen At Year-End, No Succession Announced
Digital Agency Vet Verdino Joins Digital Consultancy, Sets Up Shop In NYC
Facebook Rolls Out Facebook Media, Service Manages Communication Strategies
Smart TV Gains Momentum
WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio
'NYT 'Launches Free Cooking App
WPP Raises Legal Challenge To Losing GBP140m Buying Account To Carat
Gawker Planning For Grand Future
Marketing Business Is Bright Spot For Adobe In Otherwise Cloudy Quarter
Narrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams
« Previous Entries