MediaDailyNews Editions for March 2023
- MediaDailyNews - Friday, March 31, 2023
- Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
- Artificial Truth
- Advocates Ask Federal Trade Commission To Halt GPT-4
- Meta Rolls Out AI-Powered Brand Suitability Controls
- Amazon Drama About Angry Loners Who Kill Is Ill-Timed
- EssenceMediacom Taps Calcraft To Lead New Creative Futures Division
- Brainlabs Taps MediaCom Veteran Potashnick For NA CEO Role
- Arkansas Sues Facebook, Instagram And TikTok
- It's Reach, Not Ratings, That Will Determine TV Advertising's Future
- 2023 National TV Ad Spending Projected To Sink 4.4%
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
- A Smart Moment More Than A Tech Moment
- How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
- Paramount+ Teases 'Fatal Attraction' Series
- March Madness TV Commercials Post Dramatically Higher Online Engagement
- Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
- MediaDailyNews - Thursday, March 30, 2023
- S4 Capital Surpasses $1 Billion Revenue Mark For The First Time
- A Smart Moment More Than A Tech Moment
- Mr. Watson, i12cu
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
- Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
- Google Introduces Ads Transparency Center
- Metaverse Losing Its Luster
- Should Marketers Consider ByteDance's Instagram-Like App Lemon8?
- Elon Musk, Meet 'Unstable' Tech Titan Ellis Dragon
- 'I Want My MTV' All Over Again
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
- Well-Read Purpose: Inside Patagonia's Growing Book Business
- Why Signal Loss Could Be A Net Gain For The Marketing Industry
- Fore! Corona Premier 'Clubhouse' Is Now Open (In Time For The Open)
- MediaDailyNews - Wednesday, March 29, 2023
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
- When Is A JIC Not A JIC? When It's A MCCC
- Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
- Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
- Tommy Hilfiger's Metaverse Fashion Week Hub Connects Leading Virtual Platforms
- Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program
- The Collapse Of Silicon Valley Bank Was A Failure To Communicate
- Streaming Finds: Sci-Fi
- Comscore Expands 48-Hour Measurement To All Local TV Markets
- Amazon Weighs Acquisition Bid For Distressed AMC
- Game On! Game Show Network, Sony Make Upfront Pitches
- I Wish I Were Half The Person ChatGPT Thinks I Am
- LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targeting
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
- OAAA Elects Clear Channel's Wells Chair
- How Will A TikTok Ban Affect College Athlete Influencers?
- Omnicom's Lead Independent Director To Relinquish The Post At Year's End
- Microsoft Rolls Out Third-Party Government Services Advertising Pilot
- Frontier Offers Combined-Billing YouTube TV, Fiber Internet Bundle To Incentivize 'Ditching Cable'
- Jeremy Cornfeldt Driving Tinuiti As First President
- MediaDailyNews - Tuesday, March 28, 2023
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
- Dusty's Trail Leads Nowhere In 'The Big Door Prize' On Apple TV+
- IAS Integrates With Amazon Publisher Services, Enables Seamless Ad Verification
- Disney Shutters Metaverse Unit As 7K Layoffs Commence
- Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
- Major Creators Co-Found New Roblox Game Studio, Pixel Playground
- Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
- House Speaker Endorses TikTok Ban
- WPP Joins Media Freedom Cohort
- TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?
- Tech Industry Backs Twitter In Battle Over Trump Suspension
- In Generative AI We Trust?
- Mapping The Future Of The Media Universe
- MediaDailyNews - Monday, March 27, 2023
- Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
- U.S. Ad Market Falls For 8th Consecutive Month In February
- My Past Is Prologue
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
- It's The End Of The TV Rating As We Know It
- March Madness Sees 22% Ad Gain, Steady Viewing
- Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
- Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
- CeraVe's Social Media Strategy Goes IRL In Big Easy
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
- WPP Continues Influencer Shopping Spree With Purchase Of Obviously
- TikTok Goes To Washington, Meets Hypocrisy At Its Finest
- Biggest Google Ranking Factors On Conversions
- Internet Archive's E-Book Loans Infringe Copyright, Judge Rules
- MediaDailyNews - Friday, March 24, 2023
- Utah Restricts Teens From Using Social Media
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
- Heinz Builds 'Shrinking' Island On Fortnite, Highlights Soil Degradation
- NBCU Plots Movie Comeback For OCD Detective Monk
- Marketers Rate Sales Lift As Most Important Advertising Indicator
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
- New York State Mulls 8% 'Netflix Tax'
- Publishers To Seek Compensation For AI-Generated Content
- New Metric Measures How Videos Perform Based On When They Were Uploaded
- Reddit Continues To Update Ad Platform
- Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
- FTC Proposal Would Require Newspapers To Accept Online Cancellations
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
- Peacock Leads In Revenue Per Streaming Viewing Hour
- Congress Grills TikTok CEO On Privacy, Content Moderation
- Most CTV Ads Miss The Frequency 'Sweet Spot'
- Space Tourism Is Ready For Liftoff
- MediaDailyNews - Thursday, March 23, 2023
- Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
- New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
- Try Typing With Your Thumbs!
- Questionable Tactics Mar Action-Packed 'Night Agent'
- Ahead Of CEO Testimony, TikTok Updates Community Guidelines
- Musk And Twitter's Open-Sourced 'Algorithm'
- Gap Reportedly 'Pauses' Ad Business
- Photo-Sharing App Bets On Retro, Targets Users Fed Up With Instagram
- Soccer's Impact On Ad Industry: How To Stay Ahead Of The Game
- Time To Spin The Black Circle Once Again!
- Barrington Media Group Rebrands As BMG360
- MediaDailyNews - Wednesday, March 22, 2023
- Lego Prepping For Global Media Review
- When Misinformation Passes The Turing Test
- GFK: Most Americans Oblivious To Purpose Campaigns, Except For Democrats
- Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
- Comedy Central Whistles Memorable New 'Toon With 'Digman!'
- Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
- Microsoft Bing's AI Chatbot Now Generates Images And Text
- LinkedIn Creates Profile Summaries, Job Listings Via Generative AI
- It Took A Decade, But Google Glass Is Finally Broken
- Less Than 1% Of CTV Apps Were Delisted In Q4 2022
- Apple Privacy Changes Lead to Unsold iOS Inventory
- Bald Uses Adidas' Yeezy Shoes To Illustrate Where Hate Speech Leads
- WPP Acquires Global Influencer Marketing Agency Goat
- DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
- MediaDailyNews - Tuesday, March 21, 2023
- Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
- Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
- Mindshare Promotes Marange To Lead Its LA Office
- Like Sands Through The Hourglass, So Are The Days Of My TV Life
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
- Video Measurement 'JIC' Invites Google/YouTube To Join
- Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
- California Bill Would Force Tech Giants to Pay 'Journalism Usage Fee'
- Netflix's Reality Check: Modest Goals For Ad Tier - And That's Good News
- Integral Ad Science Takes Netflix Verification Program Live
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
- Media Profits By Amplifying Hate: Can We Fix It?
- MediaDailyNews - Monday, March 20, 2023
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
- It's Morning Again On Planet Earth
- Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
- Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
- Amazon Sued Over Biometrics In Brick-And-Mortar Stores
- 'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
- Meta Launches Paid Verification On Instagram, Facebook In U.S.
- TikTok Announces Partnership With Major League Soccer
- BMW Dealers Learn Best Practices For TikTok, Instagram
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
- UBS Analysts Estimate Costs Of Google Bard On Search Queries
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
- International Advertising Association Establishes North American Chapter
