MediaDailyNews Editions for March 2023
MediaDailyNews - Friday, March 31, 2023
Microsoft Brings More Ads To Bing, Edge: Eyes Publisher Rev Share
Artificial Truth
Advocates Ask Federal Trade Commission To Halt GPT-4
Meta Rolls Out AI-Powered Brand Suitability Controls
Amazon Drama About Angry Loners Who Kill Is Ill-Timed
EssenceMediacom Taps Calcraft To Lead New Creative Futures Division
Brainlabs Taps MediaCom Veteran Potashnick For NA CEO Role
Arkansas Sues Facebook, Instagram And TikTok
It's Reach, Not Ratings, That Will Determine TV Advertising's Future
2023 National TV Ad Spending Projected To Sink 4.4%
Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
A Smart Moment More Than A Tech Moment
How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
Paramount+ Teases 'Fatal Attraction' Series
March Madness TV Commercials Post Dramatically Higher Online Engagement
Publicis Sapient Gains Foothold In Latin America With Practia Acquisition
MediaDailyNews - Thursday, March 30, 2023
S4 Capital Surpasses $1 Billion Revenue Mark For The First Time
A Smart Moment More Than A Tech Moment
Mr. Watson, i12cu
MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Pinterest Offers Advertisers New Ways To Target Eco-Friendly Users
Google Introduces Ads Transparency Center
Metaverse Losing Its Luster
Should Marketers Consider ByteDance's Instagram-Like App Lemon8?
Elon Musk, Meet 'Unstable' Tech Titan Ellis Dragon
'I Want My MTV' All Over Again
Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
Well-Read Purpose: Inside Patagonia's Growing Book Business
Why Signal Loss Could Be A Net Gain For The Marketing Industry
Fore! Corona Premier 'Clubhouse' Is Now Open (In Time For The Open)
MediaDailyNews - Wednesday, March 29, 2023
Biggest Ad Tech Underperforming Smaller Players During Ad Downturn
When Is A JIC Not A JIC? When It's A MCCC
Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
Tommy Hilfiger's Metaverse Fashion Week Hub Connects Leading Virtual Platforms
Meta Introduces New Video Ad Solutions, Winds Down In-Stream Reserve Program
The Collapse Of Silicon Valley Bank Was A Failure To Communicate
Streaming Finds: Sci-Fi
Comscore Expands 48-Hour Measurement To All Local TV Markets
Amazon Weighs Acquisition Bid For Distressed AMC
Game On! Game Show Network, Sony Make Upfront Pitches
I Wish I Were Half The Person ChatGPT Thinks I Am
LiveRamp, Basis Partner To Defeat Signal Loss In Ad Targeting
The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
OAAA Elects Clear Channel's Wells Chair
How Will A TikTok Ban Affect College Athlete Influencers?
Omnicom's Lead Independent Director To Relinquish The Post At Year's End
Microsoft Rolls Out Third-Party Government Services Advertising Pilot
Frontier Offers Combined-Billing YouTube TV, Fiber Internet Bundle To Incentivize 'Ditching Cable'
Jeremy Cornfeldt Driving Tinuiti As First President
MediaDailyNews - Tuesday, March 28, 2023
Digital Not Immune From Current Ad Recession, Falls 2% YTD
SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
Dusty's Trail Leads Nowhere In 'The Big Door Prize' On Apple TV+
IAS Integrates With Amazon Publisher Services, Enables Seamless Ad Verification
Disney Shutters Metaverse Unit As 7K Layoffs Commence
Microsoft Audience Network's Manual CPCs Will Transition To Enhanced
Major Creators Co-Found New Roblox Game Studio, Pixel Playground
Snap Partners With Kargo To Develop Offerings For Ecommerce, Retail Advertisers
Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
House Speaker Endorses TikTok Ban
WPP Joins Media Freedom Cohort
TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?
Tech Industry Backs Twitter In Battle Over Trump Suspension
In Generative AI We Trust?
Mapping The Future Of The Media Universe
MediaDailyNews - Monday, March 27, 2023
Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
U.S. Ad Market Falls For 8th Consecutive Month In February
My Past Is Prologue
ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
It's The End Of The TV Rating As We Know It
March Madness Sees 22% Ad Gain, Steady Viewing
Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
CeraVe's Social Media Strategy Goes IRL In Big Easy
'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
WPP Continues Influencer Shopping Spree With Purchase Of Obviously
TikTok Goes To Washington, Meets Hypocrisy At Its Finest
Biggest Google Ranking Factors On Conversions
Internet Archive's E-Book Loans Infringe Copyright, Judge Rules
MediaDailyNews - Friday, March 24, 2023
Utah Restricts Teens From Using Social Media
Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
Heinz Builds 'Shrinking' Island On Fortnite, Highlights Soil Degradation
NBCU Plots Movie Comeback For OCD Detective Monk
Marketers Rate Sales Lift As Most Important Advertising Indicator
Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
New York State Mulls 8% 'Netflix Tax'
Publishers To Seek Compensation For AI-Generated Content
New Metric Measures How Videos Perform Based On When They Were Uploaded
Reddit Continues To Update Ad Platform
Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
FTC Proposal Would Require Newspapers To Accept Online Cancellations
Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Peacock Leads In Revenue Per Streaming Viewing Hour
Congress Grills TikTok CEO On Privacy, Content Moderation
Most CTV Ads Miss The Frequency 'Sweet Spot'
Space Tourism Is Ready For Liftoff
MediaDailyNews - Thursday, March 23, 2023
Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
New Jersey-Based Insurance Brand NJM Taps Sandy Hook, CT-based Mediassociates
Try Typing With Your Thumbs!
Questionable Tactics Mar Action-Packed 'Night Agent'
Ahead Of CEO Testimony, TikTok Updates Community Guidelines
Musk And Twitter's Open-Sourced 'Algorithm'
Gap Reportedly 'Pauses' Ad Business
Photo-Sharing App Bets On Retro, Targets Users Fed Up With Instagram
Soccer's Impact On Ad Industry: How To Stay Ahead Of The Game
Time To Spin The Black Circle Once Again!
Barrington Media Group Rebrands As BMG360
MediaDailyNews - Wednesday, March 22, 2023
Lego Prepping For Global Media Review
When Misinformation Passes The Turing Test
GFK: Most Americans Oblivious To Purpose Campaigns, Except For Democrats
Instagram Rolls Out 'Reminders' Ad Format, Tests Ads In Search
Comedy Central Whistles Memorable New 'Toon With 'Digman!'
Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
Microsoft Bing's AI Chatbot Now Generates Images And Text
LinkedIn Creates Profile Summaries, Job Listings Via Generative AI
It Took A Decade, But Google Glass Is Finally Broken
Less Than 1% Of CTV Apps Were Delisted In Q4 2022
Apple Privacy Changes Lead to Unsold iOS Inventory
Bald Uses Adidas' Yeezy Shoes To Illustrate Where Hate Speech Leads
WPP Acquires Global Influencer Marketing Agency Goat
DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
MediaDailyNews - Tuesday, March 21, 2023
Atlas Shrugs: ARF To Release One Mapping 'Attention' Suppliers
Havas Plays In New Sandbox: Taps Content, Tech, Fandom To 'Earn Consumer Attention'
Mindshare Promotes Marange To Lead Its LA Office
Like Sands Through The Hourglass, So Are The Days Of My TV Life
Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Video Measurement 'JIC' Invites Google/YouTube To Join
Sam's Club Links Search Ads To Retail Store Purchases To Improve Attribution, Performance
Walmart Taps Innovid to Enhance CTV Advertising Personalization
California Bill Would Force Tech Giants to Pay 'Journalism Usage Fee'
Netflix's Reality Check: Modest Goals For Ad Tier - And That's Good News
Integral Ad Science Takes Netflix Verification Program Live
Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Media Profits By Amplifying Hate: Can We Fix It?
MediaDailyNews - Monday, March 20, 2023
Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
It's Morning Again On Planet Earth
Giant Spoon Scoops Mother's Singer As First Chief Strategy Officer
Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
Amazon Sued Over Biometrics In Brick-And-Mortar Stores
'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
Meta Launches Paid Verification On Instagram, Facebook In U.S.
TikTok Announces Partnership With Major League Soccer
BMW Dealers Learn Best Practices For TikTok, Instagram
Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
UBS Analysts Estimate Costs Of Google Bard On Search Queries
$142.8 Billion In Revenue Lost To Fake Traffic In 2022
International Advertising Association Establishes North American Chapter
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