MediaPost Weekend Editions for November 2022
MediaPost Weekend - Saturday, Nov. 26, 2022
$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates
New Animated 'Reindeer In Here' On CBS Is Instant Classic
Interpublic's R/GA Shuttering Its New York, San Francisco Offices
What Shoppers Are Thinking About As Holiday Season Kicks Off
Fox, NBCU Networks Reap $9M In FIFA World Cup Ad Buys
For Tastier Turkey, Try The Chef Kevin Belton Method
Denim Takes A Dive
Facebook Cleans Up Trashy Posts, Drives Traffic To Publishers, Search Engines
Using Science For Selling? Sometimes Yes, Sometimes No
Poll: Should @realDonaldTrump Have Been Reinstated Based On Results Of A Poll?
Los Angeles Auto Show Feels Almost Pre-Pandemic
Advertisers Oppose Privacy Rules, Watchdogs Call For Curbs
The Voice Of Twitter's God
Consumers Shift More Spending To Black Friday Weekend
Shocking Disney Reversal: Iger Returns, Chapek Ousted
With Falling Sales, Macy's And Kohl's Face Discounting Challenges
MediaPost Weekend - Saturday, Nov. 19, 2022
Retailers Expect Record Turnout For Thanksgiving Weekend
More Retailers Opt For Thanksgiving Closings
Dentsu Announces New Unified Management Team
Twitter Ad Controversy: Does Environment Really Matter?
Musk Reinstates Banned Twitter Accounts, Touts Freedom Of Speech, Not 'Freedom Of Reach'
Havas Deploys Attention Metric Globally, First Phase Of New 'Meaningful Media Planner'
Tim Burton And 'The Addams Family' Is Winning Combo For Netflix
FTC Urged To Regulate How Platforms Display Content To Minors
Top Brands Join NBCU 'Currency Council,' Will Push New Currencies In Upfront
FTX And Celebrity Endorsers Sued By Investors
Winning Without The Tailwinds
Tech Industry Urges FTC To Avoid Privacy Rules, Touts Benefits Of Data
When The News Warrants It
IAB Says FTC Lacks Authority To Issue Privacy Rules
It Should Be No Surprise That Musk Is Messing Up Twitter
IAE To Unveil Framework, Tools For Mitigating Greenwashing
Dentsu Reports 4.7% Organic Revenue Shortfall For The Third Quarter
IPG's Initiative Top Media Agency In Global New Business Through Q3
Google To Pay $392 Million To Settle With State AGs Over Location Privacy
Ruh-Roh: GroupM Solves Mystery Of Who Killed Television
S4 Capital Achieves 29% Growth In Q3
Nielsen Rival iSpot Leads $16M Investment In TVision
MRC Confirms Continuation Of Nielsen Suspension
Omnicom Media Group First Agency To Use TelevisaUnivision Identity Graph
A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors
Yelp Adds 'Spotlight' Ads To Home Screen
TikTok Advertising Projected To Surpass YouTube, Meta Combined By 2027
Kroger Expands Retail Media Reach To Snapchat, Offers New Targeting Segments
Ad Market Falls For 5th Consecutive Month In October, Defies Robust Agency Projections
MediaPost Weekend - Saturday, Nov. 12, 2022
Dentsu Makes A Case For Planning 'Carbon Budgets'
GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
How Decarbonization Is Giving New Meaning To Mobile 'Hot Spots'
Study Finds Majority Of Americans Consider Themselves 'Climate Conscious Consumers'
GOP Senators Urge FTC To Scrap Privacy Rulemaking
FTC Has 'Deep Concern' About Twitter: 'No CEO Is Above The Law'
Musk To Ad Industry: We Need To Improve The Signal-To-Noise Ratio
Take My Resignation, Please
Top Twitter Ad Exec Wheeler: 'I'm Still Here' -- Trust/Safety Director Roth Is Not
Twitter Senior Privacy, Cybersecurity Execs Depart, Could Be Fined Billions
Apple Hit With Privacy Complaint Over Data Collection
Stallone Is King Of TV In Sensational Mob Drama 'Tulsa King'
Ad Frequency On Streaming TV Sucks. Let's Fix It
Dentsu Identifies 10 Trends Reshaping Media In 2023
Search Ad Spend Contracts Among Big Agencies
National TV Ad Spend Flat For September -- Ending Monthly Declines
Marketing In A Recession (If It Is One)
Amid 'Disproportionately' Negative Ad Sentiment, GroupM Probes Impact Of Streaming
Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
Disney+ To Start With 100 Advertisers For U.S. Ad-Supported Launch
MediaPost Weekend - Saturday, Nov. 5, 2022
Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad Revenue
How Elon Musk's Meetings With Madison Avenue Went
Sarah Personette Resigns As Twitter's Top Ad Exec
When Madison Avenue Freezes Over
Twitter: IPG, Havas Advise Clients To Pause Ads, Groups Urge Advertisers To Demand Content Moderation
Omnicom In 'Close Contact With Twitter' Given Client Concerns About Its Ad Platform
GARM Calls On Twitter To Uphold Harmful Media Pledge
Why Twitter's Ad Outlook Is The Real Hellscape
Meta Receives MRC Accreditation For Parts Of Its Brand Safety Solutions
Meta Seeks To Nix Class-Action Over Inflated Ad Metrics
TikTok Faces Threats From Both Sides Of Political Spectrum
Research: Politics Giving Brand CMOs Nightmares
Dentsu Incorporates Carbon Into Media-Planning Systems
5 Keys To Surviving Those Looming Economic Headwinds
GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
Adobe Launches Media Consolidation Review
Sam's Club Launches Media Review
Looking At Life Through Ad-Colored Glasses
Walmart Adds More AR, Focusing On Speed And Ease
7 Things I Learned From A 6-Month Networking Blitz
McDonald's Launches Limited Edition Sandwiches
Madison & Vine: Does The Ad Industry Really Want Short-Form Twitter Video Ads?
My Dad And Kanye West