by Phil Leggiere on Oct 26, 3:38 PM
As online clutter intensifies, most Web publishers and advertisers agree that it matters not only what sites ads run on, but also where on those sites they are targeted.
by Lauren Berger on Oct 26, 3:36 PM
Search engine visibility has increasingly become a top priority for today's marketers and business owners. Placing too much emphasis on ranking, however, may be a big and costly mistake.
by Seth Elkin on Oct 26, 3:34 PM
Fantasy sports are more than just fun and games. Now played by more than 15 million people online, fantasy sports are in play as top sites battle for business from both gamers and advertisers.
by Jonathan Blum on Oct 26, 3:33 PM
To get a picture of the future, digital marketers just need the right frame: a digital picture frame.
by Jonathan Blum on Oct 26, 3:31 PM
So much potential, so much pomp - and so far, so little production.
by Christine Champagne on Oct 26, 3:28 PM
Prior to conceptualizing the Web site to promote the latest version of the T-Mobile Sidekick, the Sidekick 3, Publicis West conducted research among the device's hip young devotees - Paris Hilton doesn't go anywhere without hers, you know - to find out why the Sidekick is such an indispensable digital accessory.
by Christine Bittar on Oct 26, 3:26 PM
Sales of home furnishings have been lackluster given the slump in the housing market, but home improvement marketers have become more aggressive in an effort to counteract the cyclical slump.
by Liz Tascio on Oct 26, 3:18 PM
Of all the arguments against marketing on MySpace, the strongest may be that ads aren't welcome there.
by Susan Kuchinskas on Oct 26, 3:15 PM
An agency bonding fest with a mission: consumer connection
by Steve Smith on Oct 26, 3:13 PM
Search category growth is a moving target