As online clutter intensifies, most Web publishers and advertisers agree that it matters not only what sites ads run on, but also where on those sites they are targeted.
Search engine visibility has increasingly become a top priority for today's marketers and business owners. Placing too much emphasis on ranking, however, may be a big and costly mistake.
Fantasy sports are more than just fun and games. Now played by more than 15 million people online, fantasy sports are in play as top sites battle for business from both gamers and advertisers.
To get a picture of the future, digital marketers just need the right frame: a digital picture frame.
So much potential, so much pomp - and so far, so little production.
Prior to conceptualizing the Web site to promote the latest version of the T-Mobile Sidekick, the Sidekick 3, Publicis West conducted research among the device's hip young devotees - Paris Hilton doesn't go anywhere without hers, you know - to find out why the Sidekick is such an indispensable digital accessory.
Sales of home furnishings have been lackluster given the slump in the housing market, but home improvement marketers have become more aggressive in an effort to counteract the cyclical slump.
Of all the arguments against marketing on MySpace, the strongest may be that ads aren't welcome there.
An agency bonding fest with a mission: consumer connection
Search category growth is a moving target