Google has pulled out its full bag of tricks to help promote The Bourne Ultimatum, the third installment in the Bourne franchise opening August 3 and starring Matt Damon as an ex-assassin seeking his true identity.

E-mail marketing took a step toward greater unification in July through the merger of the Direct Marketing Association's Email Marketing Council and the newer Email Experience Council.

My 70-year-old mother can't activate a simple menu in Windows but she was flicking and poking, browsing and typing on my iPhone within minutes of picking it up.

In today's market, finding an experienced search marketer to fill a vacant position is a daunting proposition. The pool of available and appropriate candidates is minuscule, and the competition is fierce. One result: More direct marketers are being asked to oversee search without the proper knowledge or expertise.

JPMorgan Chase is back as exclusive credit card sponsor on Facebook after its freshman year on the social networking site. Chase kicked off a marketing initiative on Facebook in 2006 for its "+1" credit card, aimed at college students.

Since leaving Sprint Nextel last spring, mobile advertising vets John Styers and Pierre Barbeau have run their new consulting business, Moblico (a "mobile life company"), mostly under the radar. But here they talk about their new role as counselor to brands and agencies venturing into the space.

Attention Alec Baldwin: Startup YouMail has introduced new features that let users share funny voicemail greetings and messages online.

With limited vacation days and infinite travel destinations to choose from, planning your ideal office escape can be a bit tricky.

Nielsen//NetRatings' elevation of time-spent over page views as its primary Web metric is generally applauded as a step toward improved audience measurement in a Web 2.0 world.

On the Web, chic trumps geek. In 2006, online apparel sales surpassed sales of computers and software for the first time, according to Forrester Research.