by OMMA Magazine Writers on Jan 29, 3:11 PM
Publishing people - the old school-kind who have thick tortoise-shell spectacles perched on their heads and pencils behind their ears - tend to be slow to accept change.
by Jonathan Blum on Jan 29, 3:09 PM
Remember the thrill of the first RSS feeds? They turned the Web into a giant Cuisinart, slicing and dicing content every which way. Well, tiny Sudbury, Mass.-based FeedBlitz is setting RSS to puree.
by Liz Tascio on Jan 29, 3:07 PM
That's the last area of media that comes to mind when you think new technology? It used to be newspapers. But they've caught on, chasing ad dollars and readers onto the Web. Even radio tends to stream.
by Laurie Petersen on Jan 29, 3:04 PM
Let's start with this: There is no such thing as online publishing. The term has such a timeworn, old-world aura to it. But the phrase didn't come into being as we think of it until around the mid-'90s, a full decade after the advent of two-way interactive services. It now seems that it should sit on blocks along that long-abandoned stretch of the Information Superhighway in the mists of Web history, essentially outdated and useless for describing the way the Internet is used today.
by Joe Mandese on Jan 29, 3:02 PM
Google may dominate search, but when it comes to online display advertising - the kind of branded ad messages that are the bedrock of Madison Avenue - Yahoo is far and away the medium's leader.
by kyle , Daisy Whitney on Jan 29, 2:58 PM
You might not always get the ROI you want, but if you try sometimes, you just might find, you get what you need
by OMMA Magazine Writers on Jan 3, 12:38 PM
The OMMA Agency of the Year Awards ain't no beauty contest, but then again, apparently neither is the Web design for actual beauty contests. In the time since Donald Trump purchased the pageant Miss USA's page has, appropriately enough, been tarted up considerably. And Miss America's site, much like the contestant's hairstyles, seems stuck in '90s.
by Naomi Reiter on Jan 3, 12:36 PM
If further proof were needed that nobody reads anymore (even through earbuds), new research shows that they can't even be bothered to steal books. Still, concerns over intellectual property rights were cited when Penguin Audio pulled its 150 audiobook titles offered over eMusic from the service.
by OMMA Magazine Writers on Jan 3, 12:35 PM
director of emerging media platforms, OMD Digital
by Gaetano Pollice on Jan 3, 12:33 PM
Instead of kicking the hell out of a broken washing machine that springs a soapy leak all over the linoleum, advertisers are hoping frustrated consumers will instead hop online to spare themselves the sweat and tears.