It s kind of comforting to know that for every Life&Style Weekly profile of Joy Behar's apartment and E! Online video clip of Britney's latest drug store cowgirl escapade, a group like PETA isn't afraid to go balls out in targeting fur-friendly celebs.

As if further proof were needed that consumers have a deep and abiding attachment to processed meat, patrons at a Las Vegas Burger King were tricked into providing it. The Web video "Whopper Freakout" shows unsuspecting customers ordering Whoppers, only to be told that the signature burger is no longer on the menu.

It really is a small world, after all. While Jacques-Hervé Roubert has never visited the Walt Disney spectacle, his worldliness leads us to believe he's at least familiar with the oft-quoted saying. Since 2000, Roubert has expanded the interactive agency Nurun,

Nobody should be surprised anymore that ad dollars are going online. But the rate at which those dollars are getting sucked up is incredible.

I have yet to encounter a search professional who has all the pieces of a full-blown search campaign working in full harmony.

We have watched the Internet weave its way into the fabric of just about every facet of daily life. First it was content, then communications, then commerce, then search and so on. Now the digital behemoth seems poised to devour traditional advertising and marketing as we know it.

Who will be the next big players in the BT world? The smart money is on the ISPs. Just consider how BT networks operate. You know the basics.

About 20 advertisers paid CBS as much as $2.6 million for a 30-second spot during Super Bowl XLI - and last year, one search agency in particular was able to capture, track and analyze the fulfillment of their clients' TV spend for less than 1 percent of the cost. Outrider, the St. Louis-based search division of WPP's GroupM, did it for Pizza Hut.

Spanglish isn't just a romantic comedy about a woman and her daughter who emigrate from Mexico for a better life in America. The movie starring Adam Sandler was released in 2004, but it seems marketers have just discovered that mixing messages both in English and Spanish can build bonds with Latinos, which the Pew Hispanic Center pegs at 14 percent of the U.S. adult population.

When you think of finance, hip and cutting-edge design doesn't come to mind. Even the actual banks run by Chase look like they were conjured by the IT guy at General Electric. When the brick and mortars in an industry have all the warmth of an Excel spreadsheet, you don't hold out much hope for the Web presences.