Epson pushes its printers based on personality

Germaphobes, be warned: Viral video strategies are catching

 "It's a messier world. Increasingly, content extends beyond your own Web site." says Darren Barefoot, a principal of Capulet Communications and co-author, with Julie Szabo, of Getting to First Base: A Social Media Marketing Playbook.

If we have consumer-generated content and consumer-generated media, do we still need ad agencies?

There are plenty of ways to get lost on the Web, but how do you break through?

OMMA's Chart of the top 25 Interactive Agencies of 2007 by billings.

The addictive word game on freerice.com may have already busted many New Year's resolutions to quit procrastinating (20 grains). For every correct definition, the site's advertisers donate the cost of 20 grains of rice to the United Nations World Food Programme. Seriously, how can you not play?

Is that an ad in your pants, or are you just happy to see me? Ready or not, outdoor advertising is about to reach into your pocket.

If pop is a dirty word in the music biz, then singer Kylie Minogue will make the social networking world feel downright filthy.

We may have found Dom DeLuise's evil kid brother. And he has a solution to pesky pre-roll probs - product placement.