Art museums have got this look-but-don't-touch policy, which is understandable - they can't just let the patrons manhandle the masterpieces. But it can make art appreciation a rather formal, distant and even intimidating exercise. WhileNew York's Museum of Modern Art midtown location was rebuilt in the early 2000s, reopening in 2004, the museum's Web site has just recently undergone its first redesign in five years.
Dean Donaldson has a point to make. And he is not shy about it. As Digital Experience Strategist at Eyeblaster, Donaldson is the man behind Eyeblaster's new measurement, Dwell Time. As is well established, everyone hates measuring by the click. People are almost tired of hating the click. The hatred runs deep and it's old. How old? "Blame Netscape," says Donaldson.
Australian beer brand Skinny Blonde isn't exactly known for its subtlety. When it first hit shelves last March, Skinny Blonde gained a reputation as the world's first nsfw brew: Thanks to "revolutionary ink technology" on the bottle's label, the voluptuous bikini-clad woman in the brand's illustrated logo loses her top as the beer gets colder. And this summer, the brand's quietly-launched new Web site (skinnyblonde.com.au/sixpack) took the titillating concept a step further.
As Kontera, a PPC in-text ad delivery leader, refines its semantic delivery engine, publishers get paid more for having fewer words underlined on the page. How can it be? Kontera's fewer links, delivered semantically, are outperforming the other in-text models these days. Perhaps more important, the fewer links result in a less disruptive (read: annoying) reader experience.
Television is the last thing broadcasters should have on their minds. They have one last chance to play their strong suite -- their local connections -- in a digital marketplace exploding far beyond the small screen before losing consumers and advertisers to a spectrum of unlikely competitors from Google and Craigslist to Zillow and Twitter. There is a new generation of hyperlocal Web sites to contend with that TV stations could not have fathomed a few years ago: from the review site Yelp, to neighborhood site Outside.In to the house-to-house focus of EveryBlock.