Eyeblaster has unveiled a platform aimed at simplifying processes to speed up and manage workflow. MediaMind, nearly three years in the making at a cost of several million dollars and hundreds of agency interviews, provides a host of features aimed at removing the complexities associated with managing digital campaigns, such as the hours agencies spend trafficking ads or keeping track of where and when they ran.

It's been happening for a while, but Internet ad spending has surpassed TV advertising. OK, it's in the UK, but it still marks a major moment for the "World" Wide Web, and has clear implications for the U.S. market. UK advertisers spent about $2.8 billion online in the first six months of the year, a 4.6 percent year-on-year increase, according to the report by the Internet Advertising Bureau and PricewaterhouseCoopers. To put this in perspective, in 1998, when the IAB first measured Internet advertising, just over $31 million was spent online. All told, it took the Internet little more than …

If a marketing executive didn't know any better - and let's face it, many don't - he might be tempted to try his luck seeding viral content on 4chan.org, the bare-bones collection of message boards that's launched notable Internet memes from Lolcats to Rickrolling. If the site can produce such resonant content spontaneously, then surely someone with the force of an ad agency and an actual budget can make it work for him, right?

Larry Allen is all too familiar with the current pain that publishers are feeling. The president of Yieldex says there is one thing that he is hearing more than anything else: Publishers need to be more accountable these days than they've ever been before. And many of them don't know how to make their own data more actionable in order to achieve that goal.

We all know that the energy drink Red Bull gives you wings, especially when mixed with vodka. But not everyone knows just how involved Red Bull is in extreme sports, ranging from cliff diving to snowboarding to motocross, as well as the areas of fashion, music, dance and art.

I usually write, in these illustrious online sites and journals, my reflections on the broader worlds of interactive experiences and marketing. But sometimes there is an event in one of my specific areas of expertise - currently, online consumer health and the legislative battles around health care - that has lessons for us all.

"ROI, we need to talk. I know we've been together for a long time, but maybe it's time to, you know, think about seeing other metrics."

Check out the living rooms of your neighbors in a few years and you'll likely find a range of consumer electronics devices powering the screen, such as gaming consoles, AppleTVs, Roku boxes, traditional cable set-top boxes and Internet-enabled TVs. Indeed, as television programming has become untethered from both the TV set and the cable subscription in the last few years, the stranglehold the set itself has had on the living room for more than 50 years has loosened, too.

Growing faster than any medium in history, online video could supplant text as the preferred method of disseminating information and entertainment across the Internet. More content begets more viewers and vice versa. Advertisers are now cognizant that this digital ouroboros offers opportunities to connect with consumers who are quickly adopting the medium. To wit: online video ad revenue increased by 125 percent last year and is expected to top $4 billion by 2013, according to eMarketer. The rapid growth in popularity is a boon, but it isn't as simple as slapping a pre-roll down along the video stream. Doing so …

So far, targeting online has been a big tease. The promise of being able to recognize an online user, know something relevant about them, and deliver some tailored message, has tantalized us for years. We have seen hints of what is possible in Web-crm applications for registration-based Web sites. We recognize the power of the blunt targeting of remarketing. The limited capabilities of the current ad exchanges show us a glimmer of what could be.