As behavioral advertising increasingly becomes the standard for online advertising, self-regulation will soon be joined by concrete and enforceable legal frameworks. Two groups will serve as the main catalysts for developing these frameworks. First are consumers, represented by advocacy organizations. Second are businesses that perceive they are being negatively affected by behavioral advertising. These businesses include those that hope to prevent others from collecting their consumers' behavioral data, and those whose competitors use behavioral advertising to attract consumers. Both groups will effect change through legislatures, regulators, and courts.

America is moving to a new matriarchy, a "Momacracy," if you will. A telephone poll of 100 CEO Luxury Marketing Council members and, separately, a spring survey by PR firm Fleishman-Hillard, strongly suggest that women see themselves, and in practice are, the household CEO, CFO, CPO (chief purchasing officer) and COO.

Nonprofits do a great deal of good with small budgets online: Have you noticed an inordinate amount of new mustaches walking the streets? Do not be afraid. The 1970s are not coming back. It's just the run-up to Movember, the third annual event to raise awareness of men's health -- and raise money for prostate cancer research.

Thanks to the rise of smartphones, mobile has gone way beyond talk and text and is poised to become the primary means of reaching consumers. Yet the use of mobile in cross-platform advertising campaigns is in its infancy at the moment, according to Michael Hanley, director of the Institute for Mobile Media Research at Ball State University, where he also serves as an assistant professor of advertising.

After nearly 50 years of selling to avid consumers indulging in an orgy of consumption, marketers now face the post-credit-bubble consumer: awash in debt and possessions, hoarding cash, and skittish about the future. The challenge, one of the biggest in half a century of advertising, is selling into the "New Frugality."

after giving Wired editor Chris Anderson our impassioned plea to participate in the Future of Media (the event, not the actuality), we came to have a dimmer view of the future. Or maybe media.

MediaVest Coca Cola North America / Diet Cokehttp://www.mediavestww.com/cma09/dietcoke.html Finalist Branded Content/Product Placement Afraid that Diet Coke was losing its relevance among a younger generation, the brand created an original program called the Style Series. Featuring celebrity performances and interviews, the show catered to a young, pop-culture obsessed demographic. The show was filmed in front of a live audience, simulcast live onto digital billboards in Times Square (passerbys could dial a number to get the live audio) and …

Razorfish Starwood Hotels, "This is How It Should Feel" http://www.starwoodhotels.com/promotions/promo_landing.html?category=WI_BRAND&EM=VTY_WI_SENSESFinalist TravelWhen Razorfish was charged with creating an Web site for Westin that would show potential guests how the hotel experience will feel, they created several fully immersive environments designed to do just that. Users can toss feathers, rustle tall grass, make bubbles, and touch the sky. Accompanying copy on each of the twelve scenes explains how the experience related to a stay at the hotels. Ultimately, results surpassed industry marks …

Kennedy Space Center Visitor Complex (KSCVC) KSCVC Web Site Redesign, KennedySpaceCenter.com www.KennedySpaceCenter.com   Finalist Travel Jammed into one of the most competitive tourism markets in the country near Orlando, Florida, The Kennedy Space Center needed some Mouse-like moves to create excitement about its museum. Not content to simply redesign the site, the Space Center built in a sense of fun with features like the Launch Countdown (which is a calendar of events) and social networking tools. The site is also a destination in …

iCrossing Vail Resorts, snow.comhttp://www.snow.com/ Finalist Travel In a site lousy with flash, but still navigable, Vail Resorts group destination snow.com is designed to give snow-junkies a jones. And it does so with Web cams of seemingly every gondola at every resort, edited snow-porn video shorts and constant conditions updates and maps. iCrossing: Stephen Thompson, Executive VP, Creative.