by OMMA Magazine Writers on Sep 15, 11:20 AM
Meredith Corp.
MixingBowl.comhttp://www.mixingbowl.comFinalist Social Networking (Excluding Facebook, MySpace) Instead of repurposing magazine content - And possibly cannibalizing print sales - Meredith Corp. created a standalone social site to let home chefs shine by exchanging recipes and photos, planning parties, entering contests and communicating via message boards. On the back end, a matching algorithm recommends groups and recipes based on user-registration information and behavior, delivering a customized experience to each. Since its January 2009 launch, more than 16,000 recipes have …