A couple of years ago, Michael Lebowitz, CEO and founder of Big Spaceship, lobbied us­, from the stage at OMMA Global mind you, to drop the "online" disclaimer from our All Star honors. Each year we celebrate the media, creative and marketing industry figures at the top of the digital industry, and that year Lebowitz was an honoree in the creative category. He, while being inducted into this select group, took the opportunity to express his hope that one day soon the "digital" qualifier would be dropped from our collective psyches.