It's been 17 years since DoubleClick served the first ad online - a simple banner for AT&T on hotwire.com - and gazillions of similar ad impressions have been generated in essentially the same way: an ad server sending data to a Web user's browser, which assembled it into little boxes framed on a publisher's page. The dimensions of those boxes have varied over time, and the content contained within has grown richer, as technological advances allowed for animation and full-motion video, giving online advertising the same sight, sound and motion capabilities as the best commercial ever televised. But as visually …

Popular Mechanics calls it "stylish." Autoblog describes it as "seriously attractive," and The Los Angeles Times says its upscale appearance outshines both the "dowdy" Toyota Camry and the "bulbous" Honda Accord.