an you imagine Times Square stripped clean of advertising? Actually, you don't have to imagine it. You can make it happen - well, sort of - by visiting nø AD: New York at noadny.com and digitally removing the ads from a panoramic photo of Times Square.

Once 16 himself, Mike Sepso knows something about reaching young male consumers. These insights helped him build Major League Gaming into the nation's top pro-gaming league. More recently, he founded private equity firm and digital media incubator Legion Enterprises. So, what evil lurks in the hearts of young men? Sepso knows.

Picture this: You're in the grocery store deciding which brand of cereal to buy. You take out your cell phone and lob in a call to your significant other asking Cinnamon Life or Banana Nut Crunch?

Anything new and intellectually engaging, which also carries potential for great profit, is naturally going to breed both excitement and anxiety: On one hand, people hope to strike it rich by dint of hard work and good luck, but on the other hand, there's always the fear of missing out, or even that nagging sense that the whole thing could somehow go bust.

Advertisers need to take the small mobile screen into consideration when planning paid search campaigns, as formats continue to evolve and technology improves to display and track ads. Expect technology to evolve this year to track purchase behavior, as well as link activity on mobile devices to in-store purchases.

Stewardship is the only way to make a good media buy great. Sure, negotiating low CPMs and securing great placements are key to online success. However, in many ways, they are purely theoretical.

Gamification is happening and for the record ... I love it. It has huge potential, but only if we stop trying to make out with it and work to understand it.

Joe Mandese, editor-in-chief of MediaPost here, writing my first-ever one of these typically anonymous Ed:Blogs. Not sure why they've been anonymous up until now, because this whole thing began with OMMA founding editor Tobi Elkin and carried through to the masterful John Capone. But I should've known I'd be writing one of them sooner or later, ever since Capone told us last fall that he was relocating to Napa Valley for eight months while his fiancée, Courtney, completed a sommelier training program at the Culinary Institute of America's annex there. I mean, how could we possibly compete with wine country? …

Airlines, with their on-the-move customers and dependence on fluctuating conditions - like a foot of snow in 12 hours at JFK in New York - have extra incentives to max out their mobile and social media connections with consumers. Spurred on by each other, JetBlue, Delta and Virgin America have upped the ante on marketing and customer service efforts on Facebook, Twitter and mobile apps as air passengers' patience wanes.

In the 20 years since British computer scientist Tim Berners-Lee introduced the world's first browser, effectively ushering in the era of the World Wide Web, the simple software application has dominated networked computing as we know it. And even as software giants from Microsoft to Apple to Mozilla and Google continue to battle for dominance in the browser market, a new generation of devices, platforms and services has quietly been changing the way people connect with computer-enabled content, and with each other.