• 140 Characters or Less: Sorry Charlie
    By the time this goes to press, Charlie Sheen could be dead, incarcerated, or - heck - back on TV. But at the time of writing, he was just getting the first reviews for his touring one-man show, "My Violent Torpedo of Truth/Defeat Is Not an Option." Everyone seems to agree that it is horrendously bad: not funny, because he's not a stand-up comedian; not interesting, since all he does is rant; and not revelatory, as he's still at pains to present a cool, "winning" image (on stage at least).
  • I've Got a Baby...Giraffe?
    Gregor, the Russian billionaire who flaunts his ludicrously lavish lifestyle in the DirecTV commercials "Opulence, I Has It" and "I Am Epic Win," is quite a character. But his petite lap giraffe - seen perched next to the oligarch on a couch in one spot and walking on a tiny treadmill in another - is a true scene-stealer.
  • Cliques Rule Twitter
    Twitter cofounder Jack Dorsey, who recently returned to the five-year-old company in the role of executive chairman, has made it his mission to make Twitter more social - and he's got his work cut out for him.
  • Mom Central
    It once took a village to raise a child. Now, it takes an Internet connection, a Facebook or Twitter account, and maybe a blog or two. According to Stacy DeBroff, CEO and founder of "one-stop" Web resource momcentral.com, 21st-century mothers are looking outside their local neighborhoods for parenting advice. "We no longer grow up with moms and aunts and best friends next door," DeBroff says. "The online space for moms has proved a really core source for socializing with and finding people who identify with particular issues that you wrestle with."
  • Cashing in on the Twitterati
    If Snooki's official Twitter account looked a little more fresh-faced recently, it's because the "Jersey Shore" star changed her image to one of a pre-tanning bed, pre-poufy high-schooler named Nicole Polizzi: "OMG I found my #PROM pic! LMAO!! Check it out and plz send me yours!!! Who R U going w/April 29? #PROMoted."
  • Cross-Media Case Study: Kia Optimizes First Impressions
    Popular Mechanics calls it "stylish." Autoblog describes it as "seriously attractive," and The Los Angeles Times says its upscale appearance outshines both the "dowdy" Toyota Camry and the "bulbous" Honda Accord.
  • Game Mechanics: The Gaming Frontier
    Gamification is happening and for the record ... I love it. It has huge potential, but only if we stop trying to make out with it and work to understand it.
  • Ed:Blog
    Joe Mandese, editor-in-chief of MediaPost here, writing my first-ever one of these typically anonymous Ed:Blogs. Not sure why they've been anonymous up until now, because this whole thing began with OMMA founding editor Tobi Elkin and carried through to the masterful John Capone. But I should've known I'd be writing one of them sooner or later, ever since Capone told us last fall that he was relocating to Napa Valley for eight months while his fiancée, Courtney, completed a sommelier training program at the Culinary Institute of America's annex there. I mean, how could we possibly compete with wine country? …
  • Industry Watch: Airlines: Mobilize and Socialize
    Airlines, with their on-the-move customers and dependence on fluctuating conditions - like a foot of snow in 12 hours at JFK in New York - have extra incentives to max out their mobile and social media connections with consumers. Spurred on by each other, JetBlue, Delta and Virgin America have upped the ante on marketing and customer service efforts on Facebook, Twitter and mobile apps as air passengers' patience wanes.
  • Beyond the Browser
    In the 20 years since British computer scientist Tim Berners-Lee introduced the world's first browser, effectively ushering in the era of the World Wide Web, the simple software application has dominated networked computing as we know it. And even as software giants from Microsoft to Apple to Mozilla and Google continue to battle for dominance in the browser market, a new generation of devices, platforms and services has quietly been changing the way people connect with computer-enabled content, and with each other.
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