P!nk's pizzazz oozes from the get-go and throughout. The landing page is simple and inviting with links to a menu of her songs for listening and her Twitter feed. There are ample full-screen colorful images and a bank of her videos - both the MTV-style traditional one and doing revealing interviews - bringing further fan engagement. Throughout the site, there is a heavy emphasis on generating fan interaction, seeking comments and personal photos and art.

It's hard to top a site that greets visitors with the smash hit "Empire State of Mind" matched with spectacular images of New York icons. The strategy of allowing fans to follow Jay-Z's path to superstardom and career via videos, photos and more is a smart way to build excitement for a greatest hits album. The liberal use of black-and-white photography is a nice understated departure from some artist sites - Jay-Z does not need hype. The best part: there is always music playing no matter where you go.

Designed to be a social media playground for HBO subscribers, HBO Connect allows users to do just that: connect. It's a real-time hub for all HBO-related content across the social Web. See what HBO users are clicking on in real time, check out branded feeds that include the latest tweets, trending topics, and keywords, encouraging user interaction about specific programming. Combining all the power of social networks into one place, it allows viewers to feel more engaged and, therefore, more willing to tune in.

This past Fall, Lionsgate partnered with Break Media to activate the digital marketing campaign for the seventh and final installment of the Saw franchise.

Behavior teamed up with HBO to create this elaborate Viewer's Guide as an online companion and reference tool for the new series Game of Thrones. The goal of this project was to satisfy the loyal fans of the novel the series was based on, as well as to orient new fans. The guide's content is strategically tied to the relevant points of each episode, and deep links encourage fans to share their enthusiasm by giving them the ability to "like" and tweet every page and screen.

trutv's campaign to promote the network's hit show, trutv presents: WORLD'S DUMBEST TRUPIDITY, utilized various promotional forms including short videos, banner ads and newsletters.

McKinney's "spent" campaign for Urban Ministries of Durham engaged the user through a video and game.

GameRevolution's Web site has been around since the Dark Ages of the Internet.

The Urban Ministries of Durham created SPENT, a game that uses the social characteristics of games like Farmville, to completely upend the way people think about poverty and homelessness. The goal: Start with $1,000 and make it last through one month with money left, while facing medical, social and employment dilemmas. The game includes social tie-ins to ask for help with messages like, "I can't pay all my bills this month. Can I borrow some money?", which also helped spread the word about the game and poverty awareness. Players who finish …

Deep Focus worked with Bing, MSN and donorschoose.org to create "The Social Hackathon," an event where the tech and social industry's top minds got together to create real social media and design solutions for donorschoose.org's marketing and business problems. With 40 experts locked in a room, the agency videotaped it and wrote everything down to produce the "The Goodness Engine," a free e-book that details everything that was learned so that the entire nonprofit community could take advantage of this powerhouse of knowledge. All of the content …