The College Board and Armchair wanted to reach and engage kids who had the desire to go to college but didn't think they could get there. Working together, they designed an interactive Web site that is organized around videos featuring interviews with students discussing their main concerns and obstacles. By using documentary-style video interviews as core content, student visitors could get authentic information directly from their peers who are now on the path to success. Colorful infographics and custom-drawn type bring life to valuable information about financial aid, courses, careers, and …

Univision's corporate site appeals to businesses targeting the young Hispanic-American demographic.

The Hartford for Rodgers/Townsend site created by Firstborn attempts to demonstrate that the insurance agency is a friend to small businesses.

Banyan Branch's Web site aims to provide an inviting interface for their clients, potential clients and visitors.

With more than 1 million monthly visitors, MintLife delivers in-depth features and advice about how to better manage money. The magazine-style blog comes from leading online personal finance service mint.com, and has grown rapidly since its July 2009 launch. Interactivity, data-driven infographics, easy-to-understand videos and tips on a variety of financial issues are all part of the content aimed to help Americans save and do more with their money.

Howifightms.com is a pharma-sponsored community Web site that allows people with multiple sclerosis to share their stories, insights and experiences through things such as blogs, v-logs, photos and playlists. Additionally, it's an outlet for people suffering from MS to find more information about their disease. Launched recently, the site has already been well received by users, as measured by high rates of sign-up for premium content, views of video content, awarding of "kudos" to content, and participation in polls and quizzes.

Relaunched by BabyCenter in July 2010, momformation.com is now a Top 10 parenting blog (ABIE index) that provides information about all aspects of parenthood. The blend of helpful tips, stories, news items, recipes, and giveaways makes it an all-around efficient and useful destination for parents online. Less than one year after its relaunch, Momformation has doubled its unique users and page views and was chosen as a 2011 Webby Honoree for Best Cultural Blog.

L'Oreal's makeup.com site seamlessly integrates L'Oreal products with high-quality content.

For Maybelline, digital agency huge created a stunning Web site to showcase products.

Hugo Boss aimed to "Bottle the Night" with their new fragrance for men, and Blast Radius was tasked with creating a Web site that would evoke the spirit of the fragrance.