Phil Jansen, the chief engineer for Grand Cherokee, appears in multiple videos and radiates trust, passion and pride in the brand as he describes cutting-edge features. It may be the site's most compelling aspect. In the videos, where he speaks to the camera, he's perfectly interspersed with spectacular footage of the Jeep inside and out. The site also offers scintillating 3-D images of the Jeep's assembly process. And it doesn't forget Jeep's rich brand heritage, with a video that zips through its history.

The site does a superb job with videos of the tires used at high levels both on the race track and difficult, off-road terrain. It also smartly offers a "Tires 101" video for the inspired, who may not know how to proceed. Credit also is in order for making a Twitter feed prominent on the home page. A photo gallery offers enticing images of the tires on race cars, but also on street vehicles such as Mustangs. The site succeeds in its aim at targeting both enthusiast and mainstream audiences.

The site's "Visualizer" feature offers a perfect blend of the aspirational and transactional. It allows visitors to view how the shimmering roadster would look with all types of colors and variations - both the exterior and interior. There are shots from multiple angles, even how it looks from the front and behind with the lights on. But the best part is an opportunity to hear the engine rev as if it is exploding forward as the light turns green.

With over 2,000 stores across the globe, sunglasshut.com has become the destination for the top brands, latest trends, exclusive styles and comprehensive sunglass service. Sapient Nitro's work on sunglasshut.com brand spans countless Web site enhancements to elevate the design aesthetic and user experience, while staying focused on driving sales in the e-commerce channel and increasing site stickiness. Site enhancements included redesigning existing page templates (home page, product catalogue, product detail page, Social Sun experience, etc.), improvements to site navigation, creating a new shopping cart experience, and a new and …

With just two videos and two images, KBSP created an immersive world to showcase the Armani Jeans brand in a voyeuristic way to meet all of Armani's objectives: fan base growth, data capture, awareness via video views and traffic to macys.com. On the Web site, the Armani Jeans collection was hidden throughout the virtual hotel rooms of celebrities Megan Fox and Cristiano Ronaldo. While watching videos of the celebs, site visitors could snap photos and share with friends on Facebook, or enter to win the wardrobes of the stars. As site …

Click Here Inc. created a glimpse into the world of Fruit of the Loom Fruit Guys with the launch of their fruity and fantastic world "Fruitlandia." The site allows fans to learn about The Fruit Guys' passion for music and Fruit of the Loom products through four floating islands - Harmonium, Bio Dome, Perfectionarium and Comfortonia. Fans can run engaging and humorous product tests involving petting cats and sending turtles through time, explore the fields where crops blossom into Fruit of the Loom products, watch …

To promote its horror film The Last Exorcism, Lionsgate teamed up with digital agency The Visionaire Group to spread word of the film's August release. The most unique component of the marketing campaign was the Chatroulette reaction video on YouTube, a best-of compilation of user reactions recorded in real time. Users thought they were getting a treat when the cute girl chatting with them teasingly unbuttoned her blouse, but it proved to be more of a trick when she suffered what appears to be a complete demonic possession. The reaction video …

The Radio City Christmas Spectacular has been "America's favorite holiday show" for over 75 years, but it was up to Situation Interactive to get people into the spirit in August. Tying-in with Madison Square Garden's Garden of Dreams nonprofit charity, they began call-outs on social media driving to a landing page, which included a ticker announcing their goal of collecting 1,000,000 kicks by August 30. The campaign invited audiences to virtually participate in a Christmas in August kickline. Fans were able to "kick" by being at one of the national live …

To promote the upcoming series premiere of The Franchise: A Season with the San Francisco Giants, Showtime reconfigured the popular location-based service Foursquare to dispense baseballs from an out-of-home unit. Not only did consumers receive an official MLB branded ball immediately upon checking-in on Foursquare, but they instantaneously shared the action with their social graph. The unit therefore invented a never-before-seen local, social and mobile advertising platform. By doing so, Showtime changed the way mobile, social and OOH advertising work together with a seamless execution that drove word-of-mouth buzz with a …

Aiming to create an interactive video takeover experience for Paramount's Transformers: Dark of the Moon that went beyond the standard expanding ad unit norms, Tremor incorporated the flick's aesthetic to create expandable ad units that felt just as much a part of the world of the movie as the video playing within them. The team utilized Flash, ActionScript, CSS, HTML, and Javascript elements to ensure that the unit would resize and work for all of the various browsers and devices it might be played on.