Now that Kansas City, Ks., and Kansas City, Mo., (informally, kay-see-kay and kay-see-moe) have dashed the hopes of 1,000 other cities and elated their own residents by winning the installation of Google Fiber, a sober question arises: what now? What does this mean for the brands, ad agencies and techies who make their home in Kansas City?
Ever heard of confirmation bias? It's a psychological principle that's fairly important to the conversation at hand and our industry as a whole (especially considering it is one of the primary forces behind why advertising works).
Online marketing is experiencing a time of unprecedented technological and consumer transformation. This is both exciting and daunting, regardless of the role you play in the consumer engagement continuum. Whether you are a cmo, an agency exec, a technology entrepreneur or a vc, the industry is proceeding at such a fervent pace that it can be difficult for companies to stop, immerse themselves in internal reflection and ensure they're laying brick for the road to longevity.
My wife loves seltzer water. I can't stand it, but she will hardly drink water if bubbles aren't in it. So I thought it'd be great to buy her a soda maker. One afternoon, I passed by a Williams-Sonoma store and decided to stop in. Lo and behold, they had one sitting on the shelf: a SodaStream Genesis drinks maker for $150. But it seemed expensive. I could buy her a pantry full of 150 bottles of premade seltzer for that price. So I decided to shop around.