Working off the research insight that 70 percent of women wear the wrong bra size, Night Agency and Playtex created a series of Webisodes to address issues of comfort women face with their bras. The Playtex Bra Makeover series began life as a social media-driven contest in which nearly 3,000 women vied for 10 makeover spots. The Webisodes chronicled the winners' makeovers, and demonstrated Playtex's expertise not by parading "angels" across a stage, but by solving fit problems real women have.

To support the launch of HP's BEATS Audio equipped Envy laptops, DBG and HP (along with McCann Worldgroup and OMG) created a summer concert series in New York?s Times Square. The interview and performance show was shot live in the Reuter's Studio and broadcast live on the massive Reuters and NASDAQ digital billboards in Times Square, streamed live on HP?s Facebook page and streamed live within HP and Intel Branded Video players across the DBG Video Network. The live footage was edited down into webisodes that were distributed across the DBG …

It's a well-known fact that cyclists like their suds almost as much as they like to stay fit. Michelob Ultra is designed for this very dichotomy - which spokes-cyclist Lance Armstrong diplomatically refers to as "balance." Michelob Ultra integrated its talk-show-like spots into Demand's LIVESTRONG property, with the man himself hosting (conducting interviews over a couple of frosty Ultras, of course). And it worked perfectly, since not only is Lance Armstrong the most well-known American cyclist in the world, but he may be the cyclist Americans would most like to get …

Instead of going the usual route of placing its product in the hands of a well-known celebuTuber, Microsoft went one better and placed the YouTube star in the product. The brand created an online remix experience for a video of Katy Perry's "Firework" by Mike Tompkins, who makes covers of popular songs using only his voice (think a hipster Bobby McFerrin) and posts the resulting videos to his popular YouTube channel. To encourage people to download the latest release of Internet Explorer, BaM and Microsoft turned the video into …

HP & Intel hooked up with the hoopster everybody loves to hate and two-time NBA MVP LeBron James to sponsor his cartoon Web series (pitched as "a modern-day 'Fat Albert' "). Not only did HP & Intel nab title sponsorship for every episode and construct short interstitials integrated throughout the series in which characters from the show used HP & Intel products, but they also got live-action LeBron talking about how Intel & HP solutions made the very production of the show possible.

In the face of strong competitive pressure, limited budgets, and eroded share of voice, Quaker had to quickly change perceptions of its brand and regain momentum in heart health. The brand was woven into a custom, sponsored, content-rich destination that brought relevant, interesting tools and information to consumers to help them improve their lives. Everydayhealth.com therefore was the perfect partner for Quaker to draft off of positive and proactive health conversations. External support for this custom content destination included standard banner media, cobranded digital units leveraging EH, mobile ads, and Twitter …

By utilizing current site content, Nickelodeon's shockwave.com and Betty Crocker Fruit Flavored Snacks changed the familiar activity of game play into a new, innovative way to reach moms in a community event by incorporating two things close to their hearts: games and giving back. Shockwave.com and Betty Crocker Fruit Flavored Snacks' Win One, Give One Play to Donate campaign showed strong user engagement and creative, cross-platform, philanthropic execution of a branding initiative. The campaign included Shockwave online, social and CRM promotion to encourage users to play games to win …

DeLonghi wanted to position its products as the perfect gift, as well as drive users in specific markets to in-store demos. JL360 worked with the RGM property, justluxe.com, to develop a program that could meet both needs. As a result, for the key 2010 holiday season, DeLonghi was the justluxe.com Gift Guide sponsor. The sponsorship offered users good value, strong content, and a sweepstakes that attracted about 10,000 contest entries. As the guide sponsor, DeLonghi was featured on the site's home page, as the primary advertiser on all Gift Guide …

Social is an integral part of how JetBlue thinks, acts and behaves - therefore it makes perfect sense for them to be a "first call" for new Twitter opportunities. Using Twitter, JetBlue was able to gain great results in several new advertising launches, such as being among the first to utilize promoted trends when the product was still in beta. This partnership follows JetBlue's DNA of an airline that is first to market with new offerings, and continues to help juxtapose them against the more conservative legacy airlines.

Faced with the task of building buzz about the Kia Optima during the NBA All-Star Game, Initiative partnered with twtmob to reach consumers over Twitter leading up to and during this live event. A branded twitter hash tag was created to drive buzz and encourage mentions of the brand, as well as engage relevant athletes and celebrities, and paid celebrity tweets were used as well. As a result, Kia saw 12 percent more social media buzz on All-Star weekend than Super Bowl weekend.