The G Series Sports Illustrated iPad App targets Gatorade's top influencers by bringing familiar tabletop games to the iPad. Users can play some of Americans' favorite games, football and basketball, through finger taps and flicks. The brand naturally gains its way to the users' hearts by associating with their passion for those games, as well as carrying the brand's message of energy and better athletic performance throughout the interaction.

PHD partnered with Medialets to create this unique experience for users who are hit by Discovery Channel's Storm Chasers Season 4 mobile ad. The "tornado" runs across various apps on users' phones, taking over the screen, sucking up and crashing everything in its path, including text and UI elements in the app, with harrowing noise and intense physical shaking and shattering of the screen. The breathtaking effects brought the users right into the scene for a brief moment, and significantly increased the show's premiere rating, audience interest and favorability.

Whether thirsting for fame, or simply wanting to express your appreciation for a cup of coffee, Starbucks provides a canvas for creativity on your choice of drink. Targeting their gadget-savvy and creative audience, Starbucks guided users through this step-by-step touchscreen-enabled, full-screen expandable ad on MTV and VH1's iPad sites, where users could create their custom signature or art inside the ad and share it with fellow consumers. The simple and fun interaction generated high consumer engagement, among which half completed the entire experience.

Knowing what's in today's teens' hands and minds, Someday Fragrance chose the power duo of a mobile platform plus megastar Bieber to lead into the much-hyped launch of this new teen fragrance brand. The Someday by Justin Bieber app charms teens with exclusive Justin photos and wallpapers, custom charm bracelets which they can trade with friends and share with their star, and of course, a countdown to the fragrance launch date to raise the expectation and finally, the ability to purchase right from the app.

You don't have to be a vampire to experience the Civil War; Time travel has been made possible by HISTORY's Civil War Today iPad app. To commemorate the 150th anniversary of the Civil War, HISTORY launched this four-year initiative that walks users through the events of the war in real time as they developed 150 years ago. This iPad app unfolds details of each day with photos, letters, quotes, videos and games that are of great educational and entertainment value. It fits perfectly with the …

It all starts with a simple and sweet idea: Pick from a library of talking lips, voices and messages, hold the phone over your mouth and share the sweet message with your friends and the world. This low-production mobile app leverages mobile, social media and user-generated video to rejuvenate a brand that's old enough to witness the world's first movie studio. The app went viral through its teen audience, reaching tens of millions of people with this incredibly fun and upbeat experience.

There's nothing subtle about Think Jam's takeover promoting the DVD and Blu-ray release of Predators - it's kill or be killed. That's because the ad turns into a shooter game in which a user gets to choose from a selection of high-powered weapons to take down an alien marauding across the home page. It's not every day you get to see green blood splattered on the screen. The creative "gameification" employed is well-suited to the subject and its young-skewing audience.

For a takeover ad aimed at driving tune-in for the third season premiere of FX's hit show, Sons of Anarchy, you might expect a motorcycle gang to come crashing through the page, engines roaring. Instead, Maude relied on strong, simple imagery designed to connect with the series' core male audience. When the ad activates, A "Sons" branded Zippo lighter flicks open and realistic-looking flames consume the page, revealing a photo of the show's characters hitting the open road. 'Nuff said.

Making tax filing an inviting topic is never easy. But Dailey and Initiative, working with Intuit, managed to pull it off in a campaign for TurboTax that ran over Super Bowl weekend on the home pages of AOL, Yahoo and MSN. The ads featured a "TurboTaxi" driving down a folded-down home page onto a GPS map where different routes highlighted key steps of the tax-filing process complete with videos, interactive tools and social tie-ins. Taxes made fun, if that's possible.

Government agencies have been slow to adopt social networks and digital advertising to create awareness, but it appears Mullen changed Department of Defense naysayers into believers through the myfuture.com campaign. Launched by the five military branches to help young adults chart a career path, the campaign brought together information about salaries, colleges and military service opportunities. The videos generated more than 1.7 million views on WebStars' fan pages; more than 19,000 Facebook "likes"; and more than 5,800 commented. Xbox Live Hitviews video downloads generated 72,527 in less …