• Web Site Excellence / Blogs: BabyCenter / BabyCenter / Momformation Blog
    Relaunched by BabyCenter in July 2010, momformation.com is now a Top 10 parenting blog (ABIE index) that provides information about all aspects of parenthood. The blend of helpful tips, stories, news items, recipes, and giveaways makes it an all-around efficient and useful destination for parents online. Less than one year after its relaunch, Momformation has doubled its unique users and page views and was chosen as a 2011 Webby Honoree for Best Cultural Blog.
  • Web Site Excellence / Beauty & Cosmetics: Moxie / L'Oreal / MakeUp.com
    L'Oreal's makeup.com site seamlessly integrates L'Oreal products with high-quality content.
  • Web Site Excellence / Beauty & Cosmetics: HUGE / Maybelline / Maybelline.com
    For Maybelline, digital agency huge created a stunning Web site to showcase products.
  • Web Site Excellence / Beauty & Cosmetics: Blast Radius / Procter & Gamble - Hugo Boss / BOSS Bottled. Night
    Hugo Boss aimed to "Bottle the Night" with their new fragrance for men, and Blast Radius was tasked with creating a Web site that would evoke the spirit of the fragrance.
  • Web Site Excellence / Automotive: SapientNitro / Chrysler Group LLC / Jeep Grand Cherokee 2010
    Phil Jansen, the chief engineer for Grand Cherokee, appears in multiple videos and radiates trust, passion and pride in the brand as he describes cutting-edge features. It may be the site's most compelling aspect. In the videos, where he speaks to the camera, he's perfectly interspersed with spectacular footage of the Jeep inside and out. The site also offers scintillating 3-D images of the Jeep's assembly process. And it doesn't forget Jeep's rich brand heritage, with a video that zips through its history.
  • Web Site Excellence / Automotive: Cie Studios / Nitto Tire USA, Inc. / Nitto Tire Website Relaunch
    The site does a superb job with videos of the tires used at high levels both on the race track and difficult, off-road terrain. It also smartly offers a "Tires 101" video for the inspired, who may not know how to proceed. Credit also is in order for making a Twitter feed prominent on the home page. A photo gallery offers enticing images of the tires on race cars, but also on street vehicles such as Mustangs. The site succeeds in its aim at targeting both enthusiast and mainstream audiences.
  • Web Site Excellence / Automotive: blacQube / Mercedes-AMG / SLS AMG Roadster Webspecial
    The site's "Visualizer" feature offers a perfect blend of the aspirational and transactional. It allows visitors to view how the shimmering roadster would look with all types of colors and variations - both the exterior and interior. There are shots from multiple angles, even how it looks from the front and behind with the lights on. But the best part is an opportunity to hear the engine rev as if it is exploding forward as the light turns green.
  • Web Site Excellence / Apparel & Fashion: SapientNitro / Luxottica Group / SunglassHut.com
    With over 2,000 stores across the globe, sunglasshut.com has become the destination for the top brands, latest trends, exclusive styles and comprehensive sunglass service. Sapient Nitro's work on sunglasshut.com brand spans countless Web site enhancements to elevate the design aesthetic and user experience, while staying focused on driving sales in the e-commerce channel and increasing site stickiness. Site enhancements included redesigning existing page templates (home page, product catalogue, product detail page, Social Sun experience, etc.), improvements to site navigation, creating a new shopping cart experience, and a new and …
  • Web Site Excellence / Apparel & Fashion: Kirshenbaum Bond Senecal + Partners / Armani Jeans / Armani Jeans "The Room"
    With just two videos and two images, KBSP created an immersive world to showcase the Armani Jeans brand in a voyeuristic way to meet all of Armani's objectives: fan base growth, data capture, awareness via video views and traffic to macys.com. On the Web site, the Armani Jeans collection was hidden throughout the virtual hotel rooms of celebrities Megan Fox and Cristiano Ronaldo. While watching videos of the celebs, site visitors could snap photos and share with friends on Facebook, or enter to win the wardrobes of the stars. As site …
  • Web Site Excellence / Apparel & Fashion: Click Here, Inc. / Fruit of the Loom / "Fruit Guy Fans"
    Click Here Inc. created a glimpse into the world of Fruit of the Loom Fruit Guys with the launch of their fruity and fantastic world "Fruitlandia." The site allows fans to learn about The Fruit Guys' passion for music and Fruit of the Loom products through four floating islands - Harmonium, Bio Dome, Perfectionarium and Comfortonia. Fans can run engaging and humorous product tests involving petting cats and sending turtles through time, explore the fields where crops blossom into Fruit of the Loom products, watch …
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