McKinney's "spent" campaign for Urban Ministries of Durham engaged the user through a video and game.

GameRevolution's Web site has been around since the Dark Ages of the Internet.

The Urban Ministries of Durham created SPENT, a game that uses the social characteristics of games like Farmville, to completely upend the way people think about poverty and homelessness. The goal: Start with $1,000 and make it last through one month with money left, while facing medical, social and employment dilemmas. The game includes social tie-ins to ask for help with messages like, "I can't pay all my bills this month. Can I borrow some money?", which also helped spread the word about the game and poverty awareness. Players who finish …

Deep Focus worked with Bing, MSN and donorschoose.org to create "The Social Hackathon," an event where the tech and social industry's top minds got together to create real social media and design solutions for donorschoose.org's marketing and business problems. With 40 experts locked in a room, the agency videotaped it and wrote everything down to produce the "The Goodness Engine," a free e-book that details everything that was learned so that the entire nonprofit community could take advantage of this powerhouse of knowledge. All of the content …

The College Board and Armchair wanted to reach and engage kids who had the desire to go to college but didn't think they could get there. Working together, they designed an interactive Web site that is organized around videos featuring interviews with students discussing their main concerns and obstacles. By using documentary-style video interviews as core content, student visitors could get authentic information directly from their peers who are now on the path to success. Colorful infographics and custom-drawn type bring life to valuable information about financial aid, courses, careers, and …

Univision's corporate site appeals to businesses targeting the young Hispanic-American demographic.

The Hartford for Rodgers/Townsend site created by Firstborn attempts to demonstrate that the insurance agency is a friend to small businesses.

Banyan Branch's Web site aims to provide an inviting interface for their clients, potential clients and visitors.

With more than 1 million monthly visitors, MintLife delivers in-depth features and advice about how to better manage money. The magazine-style blog comes from leading online personal finance service mint.com, and has grown rapidly since its July 2009 launch. Interactivity, data-driven infographics, easy-to-understand videos and tips on a variety of financial issues are all part of the content aimed to help Americans save and do more with their money.

Howifightms.com is a pharma-sponsored community Web site that allows people with multiple sclerosis to share their stories, insights and experiences through things such as blogs, v-logs, photos and playlists. Additionally, it's an outlet for people suffering from MS to find more information about their disease. Launched recently, the site has already been well received by users, as measured by high rates of sign-up for premium content, views of video content, awarding of "kudos" to content, and participation in polls and quizzes.