A spectacular production, where the agency took the subject of unlimited attention and fascination - and compellingly added to both. The site gave a visitor a feeling of how far below the shipwreck site is, and the magnitude of the dive the scientists and others undertook in their discovery journey. Through colorful text, photos and videos, there's massive content to learn more about the ship and the expedition. Multiple 3-D renderings are exceedingly captivating. A social media hub was established and then a live feed from below was set up during the …

This series of hubs for local communities is well done. Each of the hundreds of geographic locations covered - from San Diego to Syracuse - has a group of contributors writing on topics such as nightlife and public transportation, as well as filing breaking news. The design is content-first and pleasantly unflashy. Once a visitor gets the hang of it, finding desired content is easy and the navigation simple. Yet the most impressive accomplishment is simply getting something this ambitious off the ground, putting itself in position for growth as local …

The site is high-energy from the start as visitors are greeted with inspirational music and a spectacular, full-screen video of pilots readying for takeoff and then in the air. Its most impressive accomplishment is the opportunity to view the planes doing 37 separate maneuvers on three separate cameras in a way that gives viewers a sense of being in the pilot's seat. There's also a 3-D model of a jet that a visitor can rotate to get different perspectives.

Pitbull's coolness factor shines in a captivating photo of him that dominates the home page. The site gives off the aura of a fun nightclub. It is also easy to navigate, with a prominent menu offering links to news, videos and more. The artist tries to engage fans almost immediately with profiles of some of them lined up not far below the top.

P!nk's pizzazz oozes from the get-go and throughout. The landing page is simple and inviting with links to a menu of her songs for listening and her Twitter feed. There are ample full-screen colorful images and a bank of her videos - both the MTV-style traditional one and doing revealing interviews - bringing further fan engagement. Throughout the site, there is a heavy emphasis on generating fan interaction, seeking comments and personal photos and art.

It's hard to top a site that greets visitors with the smash hit "Empire State of Mind" matched with spectacular images of New York icons. The strategy of allowing fans to follow Jay-Z's path to superstardom and career via videos, photos and more is a smart way to build excitement for a greatest hits album. The liberal use of black-and-white photography is a nice understated departure from some artist sites - Jay-Z does not need hype. The best part: there is always music playing no matter where you go.

Designed to be a social media playground for HBO subscribers, HBO Connect allows users to do just that: connect. It's a real-time hub for all HBO-related content across the social Web. See what HBO users are clicking on in real time, check out branded feeds that include the latest tweets, trending topics, and keywords, encouraging user interaction about specific programming. Combining all the power of social networks into one place, it allows viewers to feel more engaged and, therefore, more willing to tune in.

This past Fall, Lionsgate partnered with Break Media to activate the digital marketing campaign for the seventh and final installment of the Saw franchise.

Behavior teamed up with HBO to create this elaborate Viewer's Guide as an online companion and reference tool for the new series Game of Thrones. The goal of this project was to satisfy the loyal fans of the novel the series was based on, as well as to orient new fans. The guide's content is strategically tied to the relevant points of each episode, and deep links encourage fans to share their enthusiasm by giving them the ability to "like" and tweet every page and screen.

trutv's campaign to promote the network's hit show, trutv presents: WORLD'S DUMBEST TRUPIDITY, utilized various promotional forms including short videos, banner ads and newsletters.