Bozell created a Web site for Blue Cross and Blue Shield of Nebraska that focuses on the individual health care consumer and what they are looking for when they visit their health insurance Web site. The interface was structured to focus on the consumer first, as they are the primary audience for the Web site resources, with additional navigation leading to areas specific to agents, providers and employers. With a streamlined, more efficient site, Blue Cross and Blue Shield of Nebraska …

Brilliant is one way to describe the way VML turned an ordinary coupon for a Lobster & Seafood Salad Sub into an engaging experience.

Two goals - to introduce the product to the target audience and to increase sales - were met by showing interactive videos wherein "g athletes" (those using Gatorade's g Series) make winning plays.

y highlighting the freshness of the food at Chicago's newest pizza joint, the site conveys the usp of handmade everything as well as innumerable choices in toppings and salads.

Coming at a time when some investors are fearful, the inspirational and not overbearing music that greets a visitor before a warm voiceover is welcome. Overall, the site brings a sense of humanity to financial services. A search box that pops up is inviting, and so is the chance to access the most popular topics. There is a seemingly endless amount of content, but smartly the site aimed at moms is not all about finances - for example, how to find a good babysitter. An easy-to-use tool to calculate whether a person …

Investors ignoring potential in India, China and other developing markets do so at their own peril. So, a Web site dedicated to that need - separate from the main Oppenheimer one - is a smart idea. And it does an excellent job, with a wealth of well-produced videos that are easy to understand and convey trust. Also, a link to an Oppenheimer Twitter feed is crucial, allowing an investor to get important updates as the market turmoil of 2011 continues.

The site is exceedingly practical and easy to navigate, while blissfully uncluttered. Visitors are greeted with - to borrow some newspaper lingo - enticing links above-the- fold, which offer information and advice (such as how to ease a tax burden). The site also highlights Webcasts on pertinent topics that visitors can join. And there's the chance to drill down into particular industries - 15 of them - serving as an example of just how much content is available. Moss Adams is a complex company and the site does a …

With more than 50 million unique visitors, SheKnows delivers daily content for women ages 18 to 54 on any number of subjects such as parenting, health, beauty, love, and home. Editorial content focuses on providing the best advice and information in a friendly, up-front way, while also making sure to incorporate reader feedback and opinions. Lately, SheKnows has expanded into the world of online video with SheKnows TV, and social media with SheKnows Connect.

Education.com is an easy-to-use destination for parents to find the most credible and up-to-date information available to help answer their parenting questions, letting them know how to be more effectively involved in their child's life. The site includes free access to tens of thousands of articles, has helpful activities and videos with parenting tips, a school-finder tool, as well as a user-generated Q&A. Launched in 2007, education.com now has more than 4 million unique visitors each month.

This online family calendar and organization system helps families manage schedules and activities, track grocery and to-do lists, and even organizes household chores, among other things. The intuitive, easy-to-navigate site makes life easier for the busy head of household, as evidenced by its nearly 4 million users. Because of Cozi's unique presence at the center of family life, popularity among women and families is soaring, with a nearly 300 percent increase in sign-ups year-over-year.