The explosion of content geared toward a variety of computer, cloud and mobile devices will continue to drive search marketing budgets and strategies. As J.P. Morgan Analyst Imran Khan points out in a report, Nothing But Net, released Monday, the cost of content creation and distribution continues to decline, providing opportunities for businesses. To survive, however, I believe traditional media companies will need to tap resources from Google and other search and tech companies to address their inability to fulfill consumer demand. These are the same media companies that threatened to put up pay walls and shut out search engines …