• Google's Mobile Growth And Link To London Olympics
    Google research shows that more than 50% of the population in Australia, the United Kingdom, Sweden, Norway, Saudi Arabia and the United Arab Emirates (UAE) use smartphones. This compares with more than 40% of the population in the United States, New Zealand, Denmark, Ireland, the Netherlands, Spain and Switzerland.
  • Google Finds The Nook
    Google searches for "tech gifts for mom" rose 25% from 2010 to 2011. Searches in the 30 days prior rose 20% for "ereader" and "best ereader." Some of those searches found their way to Barnes & Noble to check out the GlowLight Nook.
  • The Search For Brand Credibility
    What happens when a brand, especially a tech giant, loses credibility? For consumer products or theatrical movie releases it could mean demise or success, depending on the circumstance. Several executives at companies and organizations -- not to mention former U.S. presidents -- might give us reason to lose trust, but as a result how has their respective situation changed things?
  • Why Microsoft Bing Might (Not) Succeed
    On the heels of Microsoft's Bing redesign announcement Thursday, Experian Hitwise and comScore released U.S. search numbers. Hitwise estimates that Bing-powered searches in April 2012 rose 11% to 30.01%, compared with the year-ago month.
  • Attribution Challenges Business Objectives
    Marketers have entered a multitouch world. Identifying the way consumers interact with brands through offline and online paths to measure and reallocate marketing dollars will become the focus of search marketers this year. This requires significant data, technology and support from c-level executives across all business units in the organization to become successful.
  • FaceTime: From Tel Aviv To Huntington Beach
    My daughter, the world traveler, pulled out her Apple iPhone and FaceTimed me from a restaurant in Tel Aviv this morning; my time 5:30 a.m. in California, and her time about 10 hours later. She's visiting, for the second time, acting as tour guide for my mother.
  • Research Shows 'Tail Answers' Improve Search Results
    Could search engines harness the power of crowdsourcing to serve up better query results and target more specific ads? Today, search engines provide links to questions, but this technique would put searchers in touch with the direct answer in the results, to more than just the most popular queries.
  • Are Daytimers Ditching Facebook For Twitter?
    Facebook remains the dominant social media Web application for enterprise companies, but use continues to decline at an average rate of 2.8% per quarter since Q1 2011. The social network accounted for 52% of all enterprise Web application traffic in that quarter, but fell 41% by Q1 2012, according to recent research, which suggests that Twitter continues to see some of that market share. Corporate policies at enterprise companies could begin to influence search marketers' social targeting strategies as more companies limit access to Facebook.
  • How To Create Search Ads That 'Run Like A Dog'
    Search for your passion -- if you haven't already found it. And keep it simple. Bert Jacobs discovered his at an early age, and with optimism, co-founded the brand -- Life is good. On Thursday, at the PTTOW! Youth Media Summit, an invite-only annual event focused on the young adult market, I had the pleasure of listening to his views on business as an agent of social change.
  • Affluent Men Research Online, View Ads Before Purchase
    Men in households where annual income exceeds $100,000 outpace spending on luxury items online compared to women with the same financial status -- but when it comes to how ads influence clicks, only concise information leads to the sale.
« Previous EntriesNext Entries »