Bundtini. I got stuck on that word this past weekend. It made me laugh. Guess I just like the way it sounds and rolls off my tongue. So you're probably wondering what that heck a Bundtini is (pronounced Bundt-teenee). I'll tell you.

Think of short-form social videos produced in platforms like Instagram and Vine as content marketing. The Forrester report "Delivering Brand Engagement With Short-Form Social Videos" explains the role these platforms play in a brand's marketing plan and how marketers need to rethink native and brand-focused content strategies to succeed. The idea is centered on the increasing amount of time that consumers spend watching video on mobile devices.

Search agencies continue to evolve. CEO David Rodnitzky says that starting Thursday, PPC Associates will officially begin operating under the name 3Q Digital to reflect the addition of other digital media. He says the decision to rebrand was in response to increasing industry demand for multichannel digital marketing services.

Adobe Systems introduced optimization software Wednesday aimed at helping marketers track online traffic and target niche audiences. Not just experienced marketers, but those with little experience in analytics and optimization -- any marketer that wants to explore how to convert more readers or consumers.

Predictive analytics -- it's the latest buzzword for search engine marketers. Yet many search engine marketing companies no longer just focus on SEM. They have transformed into a social-search analytical machine to converge the terabytes of data it now takes to run one campaign. Okay -- I'm being a bit facetious. Here's another example of a search company developing technology that predicts the costs of achieving return on investments and automatically adjusts campaigns to meet those forecasts.

Music services from Google and Microsoft will become profitable if they capitalize on audio ads similar to what listeners hear on Pandora. Rather than just location-based ads, the two tech companies need to tie search engine queries from Google and Bing to their respective music services and listener selections. In fact, the cross-channel marketing would give the two quite a leg up on Pandora, Spotify and others.

National brands must learn how to build a regular stream of content for people in a specific area they can share with others. This will drive business to local shops and stores -- even for franchise locations. National brands will account for $51 billion of total local media spend by 2017.

U.S. retail ecommerce holiday sales will rise 15% to $61.8 billion this year, projects eMarketer. Sales through mobile devices will account for 16%, up from the data firm's 15% previous estimate. The numbers will have a domino effect on advertising and media buying. As a search marketer, how will you prepare for the increase?

Consumer behavior makes measuring the health of a brand complex. Search marketers must learn how to mine social data that supports other media. Crunching numbers reveals insights into why sentiment changes or remains the same. You might find that a slight change in the Web site sends potential customers packing.

Google bought Motorola's mobile business, in part, for patents. Now Microsoft's acquisition of Nokia's business gives the company access to patents. In fact, about 8,500 design patents related to the ownership of the Lumia and the Asha brands, and a ten-year license deal to use the Nokia brand on phones. The company also gains Nokia's utility patents, a portfolio of about 20,000 patents and applications. By the way, the Lumia 1020 phone supports a 41-megapixel camera.