Microsoft Kinect made gesture recognition, motion sensing, and hand controls popular. Now Google has acquired Flutter, which offers a Mac application that turns the webcam into a remote control system for navigating applications. Marketers will need to begin preparing for voice and gesture-based intent signals. I've been ringing the bell for years. Algorithms are about to change again.
Awareness for the launch of generic top-level domain names may have puttered out, but the first new extensions will soon become available for public use, including .Nike and .AOL, as well as .Boston, .music, .home and .inc.
B2B marketers are upping their investments in the content they produce and distributing it on more social channels compared with a year ago. Some 58% plan to increase content marketing budgets during the next 12 months versus 54% last year, according to a study conducted by Brightcove and the Content Marketing Institute.
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