My fiance spent about a month searching online for a desk and finally decided to pull the trigger last night at around 9 p.m. Pacific, as prices began to change for Cyber Monday sales. Our breakfast conversation went like this: "Your friends were at it last night, targeting me on specific items after I left the retailer's Web site," and "I was researching desks, totaling the cost for the pieces, and suddenly the page refreshed and prices changed." The "your friends" reference, of course, refers to you -- the marketers reading Search Marketing Daily.