Rather than a revolution, I call Google Chromecast an evolution of products the tech industry will continue to see in the near future. It even helps search marketers reach consumers more often through cross-channel media and devices. Here's how.

Chango, which built a programmatic platform for real-time data-driven marketing, rolled out a retargeting tool Wednesday that brings search engine signals into the Facebook News Feed.

Search marketers trying to reach older adults age 50-plus might want to consider video content. A recent report cites search as one of the top online activities for Boomers and seniors -- 82% and 75%, respectively. Adults age 50 and older take action as a result of searches -- 91% boomers and 85% seniors, respectively.

Bringing the intent signal into social media sites should allow search engine marketers to feel a little more at ease when designing and building campaigns.

Forecasting the performance of paid-search campaigns has never been easy, but Strathcom Media found a bidding and budget automation tool that cut its cost per click in half.

After the Myrtle Beach Chamber of Commerce built a mobile-optimized site to attract potential city visitors and support local businesses, about 30% of Web site traffic comes from mobile devices. The tools to build awareness range from paid search to display and television ads.

Numerous studies explain how video views on YouTube lead to a keyword search on Google, Bing or Yahoo. Now the findings from a survey reveal that 80% of advertisers plan to spend more to produce online videos this year. Even Yahoo CEO Marissa Mayer said Tuesday during the company's earnings call that video has become a top priority for the company.

Paid-search budgets continue to dominate media marketing investments for retailers. The U.S. companies will invest about 40% of their $7.6 million aggregate marketing budget in paid-search and 14% to organic search, according to a Shop.org and Forrester Research study released Tuesday.

The addition of Google product listing ads has opened a new line item in advertising budgets, as companies continue to increase the amount they spend on these image ads. Advertisers have learned that while Google will not display more than one search ad in a listing, the company will serve up multiple PLAs from one advertiser per query.

There's a trend used by publishers to make native advertising content discoverable in the same way that other content is through search and social media, according to a recent study.