Sixty-eight percent of CEOs have no presence on any social network such as Facebook, LinkedIn, Google+ and Twitter, but a study released Thursday compares the presence of those who do.

We said "slugbug," rather than physically punch someone in the arm, when passing a Volkswagen Bug on the road in another car. Anyway, now I know where the term originates. VW has launched an application called SmileDrive designed to work with any car -- even if it's not a Volkswagen -- and built the game into the app.

First came Patch, an AOL online project encouraging locals to become reporters covering hometown news. Then Yelp emerged with the Elite Squad program to review local businesses. Now Google follows with City Experts, also a network of local review contributors. The reviews will likely support content on Google+ and Maps. A line or two would also work popping up on a Google Glass card.

The advertising and marketing industry has begun to experience the influence of George Gallate's foray into search engine marketing. The former global chairman of Havas Worldwide Digital joined Rimm-Kaufman Group (RKG) as CEO in January. Now the search-focused agency has begun to accelerate its role related to creative thinking. Let me explain.

Forrester Research estimates that information within a large company grows at about 76% year-on-year, according to Binesh Lad, Google's enterprise search manager. While he tells us in a video uploaded to YouTube that employees can spend about 25% of the time looking for information -- of which 50% of the time is spent looking in five or more silos within the organization -- Lad doesn't explain the importance of combining the data to support customer service and ad targeting.

Google has introduced a responsive design AdSense unit aimed at running on sites that automatically adapt to different screen sizes. It's a technique that Verizon and AT&T use when repurposing ads from video on mobile phones.

Marketers have heard lots about Twitter's move to cozy up with television networks, and now we will begin to hear more about Facebook's. The strategy is based on dayparting and cross-channel -- two familiar features of search marketing.

Microsoft has developed a method that allows marketers to visualize location data in heat maps within Windows Store apps, pulling in public points-of-interest data sources available within Bing Maps, and custom data sources containing the company's own data.

Google has made some updates on how the company reports quality scores via AdWords. The changes are intended to make it easier for advertisers to adjust and revise ads, and get a better idea of what works and doesn't.

About 88% of click paths require more than three clicks, content sites are the last click only 6% of the time; and in affiliate marketing, content creators drive new customers to merchants about 55% of the time, according to a report.