If Google inks a deal with the NFL to broadcast football games on YouTube it will become the most profound video deal in history. Here's why.

Just because someone owns a smartphone doesn't mean they use it to conduct a search, make a purchase, download a white paper, or complete some other type of conversion. In fact, smartphone clicks convert at one-third the rate of desktops, whereas tablets convert at nearly the same rate as desktops, according to a recent white paper.

Social might present challenges for search marketers, but the signals in consumers' Twitter tweets, and Facebook posts offer a wealth of knowledge to help brands optimize content, search campaigns, and product features and releases.

Search terms should reflect what consumers want and how they think about a brand. Social channels help the brand gauge how sentiment changes with each search.

Have you seen a rainbow eucalyptus tree? They look as if someone took a brush and painted colorful, vertical stripes on the bark. You don't expect to see bright green, blue, red and orange stripes on a tree -- patches of bark that shed annually, darkening the layers to reveal different tones and hues. This one lives on the road to Hana in Maui.

How does a billionaire with a net worth of $8.2 billion spend his money? He funds an ocean research vessel. At least that's what Google Chairman Eric Schmidt did. He recently unveiled the ocean liner, Falkor, rebuilt in less than three years. Researchers can use the ship for free, but there's a catch.

Click-to-call is one of the most convenient features on the Web, especially for mobile. Google implemented it on ads that not only run on mobile, but also desktop.

Taco Bell recently announced that it will release the next Doritos Locos Taco flavor on Aug. 22, but it will do it on social media. Nick Tran, Taco Bell's social media lead, said similar to the reaction from media across the Web, the flavor will heat up consumers' tastebuds. Speculation puts the flavor at Flamas.

Do you ever find yourself browsing through one of your favorite retail Web sites and come across a really great feature, only to find that the next time you visit the site the feature no longer exists? It happened to me recently. I want the search feature back.

Video sites like YouTube have become invaluable tools to help visually instruct consumers on how to use a new product, according to Jeffrey Harmon, Orabrush co-founder. The company invented the dog tongue cleaner, Orapup, that sold $1 million in inventory even before the $50,000 mold was made. It takes content. And I've become obsessed with the reasons behind creating and optimizing it.